Account Manager
at TEGNA

Date Posted: 10/5/2019

Job Description

 The Opportunity

Premion, the new “Over-the-Top” advertising and media business, seeks an experienced Account Manager to meet and exceed revenue goals for our premium National accounts, generate new and incremental revenue opportunities all while providing first class customer/client service. As an Account Manager, you play a critical role within a growing team as the clients’ trusted advisor and champion. You manage the day-to-day operations of your accounts and partner to develop, execute and manage complex campaigns on our OTT platform. Your deep understanding of your clients’ business objectives and analytical mindset will shape future strategies and recommendations.

 

Responsibilities

  • Collaborate with designated sales team to provide a high level of customer service by means of daily interaction with agency contacts and direct business partners
  • Outline and advise on new and innovative opportunities through client calls or emails with sales
  • Partner with Sales, Inventory/Planning and Campaign Managers on all aspects of campaign planning, launch execution, optimization and post-campaign recaps for National clients
  • Establish regular contact with customers to ensure their needs are met, work with Campaign Manager in measuring progress and proactively address issues and develop solutions           
  • Liaise with internal groups as needed to troubleshoot and deliver solutions to clients     
  • Outline and advise on new and innovative opportunities through client calls or emails with sales and activation as needed
  • Up-sell and renew existing campaigns/clients, with new, innovative, on-strategy ideas that focus on retention and growing business
  • Manage client relationships and client satisfaction, including determining client goals, deliverables, approvals, and asset management to achieve best results and campaign success
  • Communicate directly with agencies, clients, internal teams and outside vendors as necessary on custom program implementation and become an OTT expert on Premion’s portfolio of direct content partnerships

Job Requirements

Requirements:

  • 4+ years of relevant professional experience, Advertising field preferred with a concentration in account management/client services
  • Demonstrated success at working with cross-functional teams and building strong relationships internally and externally.
  • Proven track record of client/customer success, stakeholder management and ability to drive incremental revenue
  • Strong attention to detail, good follow-up and able to generate creative solutions to meet client needs
  • Ability to multi-task across multiple projects and stakeholders.
  • Experience with Ad Technology / Ad Platforms: ideally, DFP, FreeWheel & Salesforce.com
  • Excellent organization and communication and skills
  • Proficient in PowerPoint, Word, Excel

About PREMION:

Premion (www.premionmedia.com,) a division of TEGNA, is a first-in-market advertising services platform that offers ad insertion to local and regional advertisers targeting viewers consuming premium long-form episodic content “over-the-top,” in one streamlined solution. Premion has rolled out nationwide with ability to deliver campaigns in single and multiple DMAs, leveraging Premion’s Direct Sales team and TEGNA’s sales force of more than 700 across the country, connecting its more than 28,000 local and regional advertising clients.

 

About TEGNA

 

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

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Job Snapshot

About Us

Premion, a division of TEGNA, is the one-stop shop OTT advertising platform for regional and local advertisers. Through our direct relationships with over 100+ top-tier content providers, Premion simplifies the OTT buying process by placing ads alongside premium long-form (full-episode) and live streaming content across more branded networks than any other platform – in just one easy transaction.

Premion’s advertising platform delivers advanced targeting and seamless integration across multiple networks. Advertisers are assured access to brand-safe and fraud-free, guaranteed inventory that reaches the fastest growing and highly engaged OTT audiences.