Account Manager
at TEGNA

Date Posted: 9/6/2019

Job Description

ABC10, TEGNA’s ABC Affiliate in Sacramento, is seeking an experienced multi-media Account Manager to join our dynamic forward-thinking sales team.   We’re looking for a driven, self-motivated candidate to develop & execute strategic broadcast and digital campaigns in strong support of Premion – the leading OTT (over-the-top) advertising platform.​​

The Account Managers (AM) on our team are charged with managing the advertising solutions that are sold by Account Executives (AE). The Account Manager becomes a key point of contact for our clients and coordinates the full efforts of all the internal team members involved in the fulfillment & execution process to help our clients achieve desired business results and receive a strong ROI.  ​​

Responsibilities

  • Daily interaction with existing agency and direct client business; this responsibility includes management and stewardship of client schedules on broadcast television, OTT/CTV (over-the-top/ Connected TV) and online with regular tracking of client audience delivery data and merchandising of TEGNA's comprehensive solution sets.
  • Primary contact for customers after account activation with full understanding of the clients' needs to provide excellent customer service.
  • Confirms TV and digital orders are input correctly and aligned with the assigned Digital Strategist's (DS) plan and / or insertion order.
  • Demonstrates proof of performance for customer campaigns, providing clients with broadcast posts, digital recaps and key insights for upsell opportunities.
  • Partners with designated Account Coordinator on scheduled maintenance of contract deliverables; preparing make-good packages and resolving scheduling conflicts.
  • Works with all departments in the station and TEGNA Marketing Solutions to fulfill sponsorships and promotions.
  • Works with Traffic Department as necessary to facilitate accurate scheduling of customers' traffic.
  • Assists with invoicing for digital co-op.
  • Able to make decisions and solve problems independently on behalf of designated Account Executives.
  • Understands TEGNA and station's products, processes and services at a high level to benefit client needs.​

 

Job Requirements

Requirements

  • College degree with minimum 2 to 3 years media sales experience preferred
  • Ability to work collaboratively and transparently across teams, embracing software tools that support the confluence of project and process work
  • Proven computer (Microsoft Office), oral and written communications skills
  • Superior time management and organizational skills – must be able to manage multiple priorities with confidence, balance, vigor and extreme attention to detail.
  • Strong analytical skills: attention to detail, streamline, analyze, and present data to assist with management reporting
  • Demonstrate true ownership of multiple accounts, with the ability to solve problems using innovative solutions and sound judgement
  • Wide Orbit and Salesforce experience a huge plus ​

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

 

Job Snapshot

About Us

ABC10 (KXTV) is the ABC affiliate in Sacramento, Stockton and Modesto, California.  Since 1955, ABC10 has served northern California by delivering important news, information and entertainment programming.  Today, ABC10 continues to grow and innovate by connecting with new audiences over the air on television and through digital platforms including social media.  We program more than 30 hours of local news each week and offer an expanding portfolio of websites, hyper-local sites and mobile apps.