Account Manager
at TEGNA

Date Posted: 12/9/2019

Job Description

WBIR is looking for the next up and coming Account Manager to join our flourishing team! ​This position manages day to day responsibilities of assigned accounts and team members. Influence & drive sales by providing customer support and by aligning the company's multimedia solutions with our customers' marketing objectives.​

 

  • Daily interaction with existing agency and direct client business; this responsibility includes management and stewardship of client schedules on television and online, regular tracking of client audience delivery using Nielsen, merchandising the station and generally providing a high level of customer service.
  • Develops pre-sale material for assigned Account Executives.  This includes initial avail, packages, sports, specials, and digital recommendations.  The primary focus will be in package creation and preparation in Microsoft Office suite. 
  • Strength in PowerPoint is a must.  This position will be responsible for implementation of ideas and strategies created with our internal Presales team through presentations for assigned Account Executives.
  • Partners with designated Account Executives in the development of new/incremental revenue.
  • Demonstrates proof of performance for customer campaigns.  This includes production, providing clients with broadcast posts and digital recaps.
  • Assists designated Account Executives with maintenance of contracts, make-goods, and overall customer service.
  • Participates in weekly one-on-one meetings with Local Sales Manager and designated Account Executives.
  • Participates in client meetings as needed.
  • Works with Sales Assistants to prepare and sell through make-goods.  Resolves scheduling issues and program changes.
  • Able to make decisions and solve problems independently on behalf of designated Account Executives.
  • Understands station's products, processes and services in order to articulate to clients, when appropriate.  
  • Facilitates execution of digital campaigns sold by designated Account Executives.  This includes ensuring all digital campaigns are executed on-time, accurately booked and trafficked, and regularly monitored to ensure successful delivery.   
  • Responsible for identifying trends and opportunities to improve product conversion and overall campaign performance.
  • Communicates with Digital Sales Specialists regarding campaign pacing, digital recaps to Account Executives and/or customers by compiling, analyzing & reconciling web analytics at the end of each campaign or at the end of each month.​
 

 

 

Job Requirements

  • Minimum 2 years of account service in a professional, fast paced environment. 
  • College Degree preferred.
  • Ability to work effectively and independently as part of a team.
  • Ability to effectively communicate directly with clients.
  • Ability to effectively handle multiple tasks and projects under deadline pressure.
  • Proficient in Microsoft Office and extremely computer literate.
  • Ability to effectively solve problems. 
  • Must be detail oriented and able to hit deadlines.
  • Creative and able to adapt quickly to change.
  • Strong written and verbal communication skills, as well as strong organization and time management.​

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

 

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.