Account Manager
at TEGNA

Date Posted: 11/9/2019

Job Description

KENS 5, a TEGNA-owned CBS Station in San Antonio, is seeking an Account Manager to join our dynamic forward-thinking sales team. We're looking for a driven, self-motivated candidate to develop & execute strategic broadcast and digital marketing campaigns in strong support of TEGNA's diverse product portfolio.  ​

Job Duties

The Account Managers on our team are charged with managing the advertising solutions that are sold by Account Executives. The Account Manager becomes a key point of contact for our clients and coordinates the full efforts of all the internal team members involved in the fulfillment & execution process to help our clients achieve desired business results and receive a strong return on investment.  

  • Daily interaction with existing agency and direct client business; this responsibility includes management and stewardship of client schedules on broadcast television, OTT/CTV (over-the-top/ Connected TV) and online with regular tracking of client audience delivery data and merchandising of TEGNA's comprehensive solution sets.
  • Primary contact for customers after account activation with full understanding of the clients' needs to provide excellent customer service.
  • Confirms TV and digital orders are input correctly and aligned with the assigned Digital Strategist's (DS) plan and / or insertion order.
  • Demonstrates proof of performance for customer campaigns, providing clients with broadcast posts, digital recaps and key insights for upsell opportunities.
  • Grow accounts by introducing new solution sets, digital strategy and products resulting in additional incremental revenue opportunities without the constant supervision of the AE.
  • Partners with designated Account Coordinator on scheduled maintenance of contract deliverables; preparing make-good packages and resolving scheduling conflicts.
  • Works with all departments in the station and TEGNA Marketing Solutions to fulfill sponsorships and promotions.
  • Works with Traffic Department as necessary to facilitate accurate scheduling of customers' traffic.
  • Assists with invoicing for digital co-op.
  • Able to make decisions and solve problems independently on behalf of designated Account Executives.
  • Understands TEGNA and station's products, processes and services at a high level to benefit client needs.
  • Partners with Digital Strategist on the execution of digital campaigns sold by designated Account Executives. This includes ensuring all digital campaigns are accurately booked, trafficked, executed on-time, and regularly monitored to ensure successful delivery and optimization.  
  • Responsible for identifying trends and opportunities to improve product conversion and overall campaign performance.​

Job Requirements

Job requirements:

  • College degree or minimum 2 to 3 years media sales experience preferred
  • Ability to work collaboratively and transparently across teams, embracing software tools that support the confluence of project and process work
  • Proven computer (Microsoft Office), oral and written communications skills
  • Superior time management and organizational skills – must be able to manage multiple priorities with confidence, balance and vigor
  • Strong analytical skills: attention to detail, streamline, analyze, and present data to assist with management reporting
  • Demonstrate true ownership of multiple accounts, with the ability to solve problems using innovative solutions and sound judgement
  • Wide Orbit and Salesforce experience a plus 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

KENS 5 is the CBS affiliate in San Antonio, TX.  KENS 5 has served the greater San Antonio area by delivering important news, information and entertainment programming.  KENS 5 broadcasts several newscasts throughout the day as well as provides 24-hour news coverage via KENS5.com, through social media, and mobile platforms.  In addition, KENS 5 continues to grow and connect with new audiences in our community via community sponsorships.