Account Manager
at TEGNA

Date Posted: 4/18/2019

Job Description

Join the #1 NBC affiliate group in the country!  KING 5 TV, KONG TV, and king5.com are part of TEGNA. We are dedicated to providing first-class journalism that makes a difference in our community and creative marketing solutions that drive results for clients.  Our reputation has been built on dedication to our mission both journalistically and in service to the community we live in – our people are passionately involved.

KING 5 has an opening for an experienced Account Manager to join our dynamic forward-thinking sales team. We’re looking for a driven candidate to manage the day to day responsibilities of accounts with team members as well as for someone who can influence and drive sales by providing superior client service and support. We are seeking a candidate who has demonstrated ability to align TEGNA’s multimedia solutions with our customers’ marketing objectives.  

What you’ll do:

  • The Account Managers (AM) on our team are charged with managing the advertising solutions that are sold by Account Executives (AE). The Account Manager becomes a key point of contact for our clients and coordinates the full efforts of all the internal team members involved in the fulfillment & execution process to help our clients achieve desired business results and receive a strong ROI. 
  • Daily interaction with existing agency and direct client business; this responsibility includes management and stewardship of client schedules on television, OTT/CTV (over-the-top/ Connected TV) and online with regular tracking of client audience delivery data and merchandising of TEGNA’s comprehensive solution sets.
  • Primary contact for customers after account activation with full understanding of the clients’ needs to provide excellent customer service.
  • Confirms TV and digital orders are input correctly and aligned with the assigned Digital Strategist’s (DS) plan and / or insertion order.
  • Demonstrates proof of performance for customer campaigns, providing clients with broadcast posts, digital recaps and key insights for upsell opportunities.
  • Grow accounts by introducing new solution sets, digital strategy and products resulting in additional incremental revenue opportunities without the constant supervision of the AE.
  • Partners with designated Account Coordinator on scheduled maintenance of contract deliverables; preparing make-good packages and resolving scheduling conflicts.
  • Works with all departments in the station to fulfill sponsorships and promotions.
  • Works with Traffic Department as necessary to facilitate accurate scheduling of customers’ traffic.
  • Assists with invoicing for digital co-op.
  • Able to make decisions and solve problems independently on behalf of designated Account Executives.
  • Understands TEGNA and station’s products, processes and services at a high level to benefit client needs.
  • Partners with Digital Strategist on the execution of digital campaigns sold by designated Account Executives. This includes ensuring all digital campaigns are accurately booked, trafficked, executed on-time, and regularly monitored to ensure successful delivery and optimization.  
  • Responsible for identifying trends and opportunities to improve product conversion and overall campaign performance.

Job Requirements

What you need:

  • College degree with minimum 2 to 3 years media sales experience preferred
  • Ability to work collaboratively and transparently across teams, embracing software tools that support the confluence of project and process work
  • Proven computer (Microsoft Office), oral and written communications skills
  • Superior time management and organizational skills – must be able to manage multiple priorities with confidence, balance and vigor
  • Strong analytical skills: attention to detail, streamline, analyze, and present data to assist with management reporting
  • Demonstrate true ownership of multiple accounts, with the ability to solve problems using innovative solutions and sound judgement
  • Wide Orbit experience a plus 

KING TV is a subsidiary of TEGNA.  TEGNA is the largest local media company in the country and provides a competitive benefits package including medical, dental, vision, life insurance, and 401(k). 

To be considered a candidate for an opening at KING, you must complete the online application on the employment tab found on:  https://kng5.tv/jobs and attach your resume and cover letter.  Paper resumes or any electronic information received that does not come through the online application process will not be considered part of the applicant pool. 

About TEGNA:

TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. Our purpose is to serve the greater good of our communities - through empowering stories, impactful investigations and innovative marketing services.  

As one of the most geographically diverse broadcasters in the U.S., TEGNA is a best-in-class operator with 49 television stations (including those serviced by TEGNA) and two radio stations in 41 markets from coast to coast. We are the largest owner of Big Four affiliates in the top 25 markets and reach one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 35 million across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA's stations have over 25 million social followers.  TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards. 

 TEGNA also provides local and national partners custom, targeted and innovative campaigns through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.  In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities.  For more information, visit www.TEGNA.com.  

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.