Account Manager
at TEGNA

Date Posted: 11/14/2019

Job Description

 

WFAA, TEGNA ABC affiliate in DFW, is seeking a Multi-Media Account Manager to join our team.  We're looking for a self-motivated and driven candidate to work with their aligned WFAA Account Executives and clients to develop and execute multi-dimensional and strategic broadcast, OTT, and digital campaigns.  Must be able to provide an optimal customer experience by having a deep understanding of TEGNA's solutions.  ​


In this role, you will:

  • Daily interaction with existing agency and direct client business.
  • Ability to make decisions and solve problems independently in effort to support Account Executive team and sales leadership.
  • Create professional proposals using content provided by team members.
  • Proactively identify upsell opportunities for existing accounts.
  • Write up and confirm tv and digital orders.  Ensure orders are input correctly (high-level) and align with insertion orders
  • Own account post-sale by taking lead on process and carrying out the campaign strategy (TV, OTT, Digital, Tegna Marketing Solutions).
  • Internal coordination with all who are involved in fulfillment.
  • Client interface (for creative assets, links, etc.).
  • Tracking of audience delivery – tv/digital/ott.
  • Produce powerful recaps for the Account Executives and provide insights for optimization and upsell.
  • Manage pre-empt process and create makegood opportunities.
  • Openness to change as department media strategy and market demands dictate.
  • Attends sales meetings and training to obtain sales, product, and process information.
  • Other tasks as assigned.

Job Requirements

Requirements

  • 1 – year of media experience is required for this position.
  • Minimum 2 years of account service in a professional, fast paced environment. 
  • College degree preferred.
  • Ability to work effectively and independently as part of a team.
  • Ability to effectively communicate directly with agencies and clients.
  • 1-3 years of WideOrbit Traffic and WOMedia Sales software experience preferred.
  • Experience working with Salesforce preferred.
  • Ability to effectively handle multiple tasks and projects under deadline pressure.
  • Proficient in Microsoft Office suite.
  • Ability to effectively solve problems.
  • Must be detail oriented and able to hit deadlines.
  • Creative and able to adapt quickly to change.
  • Strong written and verbal communications skills, as well as, strong organization and time management.
  • Valid driver's license, as well as, transportation and proof of insurance.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.