Art Director
at TEGNA

Date Posted: 9/5/2020

Job Description

 

JOB DESCRIPTION:

You live the intersection of design and brand building. Your positive energy is contagious as a key leader in the growth of the WUSA9 brand and development of a high-performing marketing team that is known for delivering BIG ideas, flawless execution and generating measurable results. You have an extraordinary record of multi-platform design excellence, collaboration and growth mindset that will lift the brand and the talents of our entire team.

The Art Director will oversee the visual identity, look and of the brand, including but not limited to: on-air spots, off-channel multi-platform creative, print collateral, social media assets, set redesigns, experiential, paid media, give aways, OOH and more.  You will work hand-in-hand with the Head of Marketing & Brand to develop ideas, lead design, graphics and creative that align with strategic goals.

 

RESPONSIBILITIES:

 

KEY COMPONENTS OF THIS ROLE INCLUDES:

 

  • Provide Design Leadership for WUSA9 including the ownership of lifting our visual identity and presentation, the skills of our internal content and creative producers 
  • Articulate clear creative and design direction and productive feedback
  • Improve consistency and creativity across our television, desktop, mobile and social platforms through Style Governance
  • Research, recommend and implement processes, tools and techniques that support a vibrant creative culture and environment
  • Be a best in class designer, and serve as a sought-after partner internally and with corporate, "The Tank" and other stations.
  • Communicate with clarity and collaborate well with stakeholders and leaders about needs, opportunities, challenges and projects.  
  • Be solution-oriented and constantly evolve our product to keep pace with consumer change all while maintaining threads of consistency throughout platforms
  • Play a key role in directing creative that promotes the station and ensuring it meets thresholds for quality, clarity, relevance and other brand health dimensions.
  • Partner with stakeholders at the station including news and sales personnel. This includes developing strong and healthy partnerships with on-air talent in order to drive opportunities and engagement
  • Conduct creative audits and critiques on minimum of a quarterly basis to consistently aim for greater quality and impact
  • Manage all creative production technology – ensuring the station has best in class tools in this regard and that they are in active use​

 

 

Job Requirements

REQUIREMENTS:

  • Minimum of 6-8 years hands-on design leadership and creative experience with promotion-specific and demonstrated record of success in the television/news industry, brand management, or marketing/digital/advertising agency.
  • Proficient on Adobe Creative Suite including Photoshop, Illustrator and After Effects
  • Firsthand, working knowledge of on-air and digital promotion production techniques, and familiarity with current production and photography trends.  
  • Experience translating broadcast designs and concepts to interactive digital and social media campaigns.
  • Excellent management, interpersonal, leadership and communication skills with a track record of successfully managing and motivating creative teams. 
  • Experience as a motion graphic artist in a professional graphic design environment
  • Strong understanding of user design and user experience
  • An intimate understanding of and honed skill set around design, copy, production and other areas of creative.
  • Outstanding leadership, communication and customer service skills
  • Able to perform under very tight deadlines
  • Broadcast experience preferred
  • Growth Mindset

 

BONUS SKILLS

  • Ability to use Cinema 4D to create 3D text animations and basic modeling
  • Knowledge of Boris FX software sets (Contiuum, Red, etc)
  • Experience with Red Giant Software (cosmo, trapcode particular)

OUR CULTURE:

  • We're passionate about brand, good design and over-delivering against expectations
  • We believe collaboration is crucial to speedy execution and value in-person interactions across roles and departments
  • We move fast, we are scrappy, ruthlessly prioritizing to deliver innovative design and creative thinking
  • We value our employees and believe in continued personal growth.  
    • We encourage skill development.
  • We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.​

Job Snapshot

About Us

Are you all about social and new media?  Do you like change?  And does “risk” mean “potential” in your vocabulary?  Be part of a news team that’s changing, growing and serving our community in the process.  WUSA, the TEGNA-owned CBS affiliate in Washington, DC hires talented and creative journalists, social/digital experts, marketing masterminds, and customer-focused sales executives.  If you are looking for a fast-paced atmosphere to thrive, develop your professional skills and partner with viewers and digital users – WUSA is the place to be.