Assistant Marketing Director
at TEGNA

Date Posted: 12/7/2019

Job Description

KVUE-TV Austin is seeking a talented and disciplined Assistant Director of On-Air, Digital and Brand Marketing to oversee all aspects of our brand. This team member will be responsible for facilitating, nurturing and growing the brand to maximize market share and improve KVUE’s competitive position. 

Reporting to KVUE’s marketing director, the assistant director is a subject matter expert on brand and works inside the station's marketing department. The individual will collaborate with necessary internal and external partners to bring the brand to life. This leader will facilitate the strategic development of the brand and provide internal guidance to all who impact the brand across platforms. He/she ensure all touchpoints of the station are in brand compliance including all advertising and promotion, multiplatform content, sales partnerships, social media extensions, live events, internal marketing and more. 

He/she will help conceptualize, produce, and write everything from image campaigns to programming spots to content spots, digital + social videos, and any other visual or content needs. While the marketing producers will shoot and edit, the assistant director will need to manage and coach for growth, and there may be times to jump in and help — hands on.

​The ideal candidate is humble, professional and flexible with a strong ability to work in a fast-paced, dynamic media environment. He/she can set goals and manage competing priorities while acting like a marketing director. Bringing a positive attitude to the workplace is a must. There should be a priority to fearlessly push the envelope. He/she can effectively manage, connect, collaborate and act as a liaison with internal and external partners. He/she is a big picture thinker, able to look 6-18 months ahead to ensure the vision of the brand while operating with a sense of urgency in the present. He/she has a high EQ and is comfortable working with a variety of stakeholders across departments including but not limited to news and content, digital, human resources, department heads and station leadership, corporate executives and more. ​

Responsibilities 

  • Champion the brand in all station efforts. Educating stakeholders on brand and how to incorporate brand-thinking into their individual work areas.
  • Developing a culture of clarity, commitment and empowerment in partnership with HR and station leaders.
  • Partnering with internal research and digital teams to gather, analyze, report on and apply key audience insights that affect the brand.
  • Developing, regularly reviewing, training staff on and ensuring strict adherence to station brand guidelines.
  • Governing the brand and achieving a high level of organizational consistency across platforms by continuously monitoring brand expressions, tracking all creative assets, providing ongoing critiques, etc.
  • Develop and lead activation of strategic marketing campaigns including community events, strategic partnerships and external marketing efforts.
  • Partner on the development and delivery of compelling, brand-centric content alongside multiplatform content and marketing leaders.
  • Work with marketing director to recruit and retain best in class creative talent.
  • Identify, recommend and manage external marketing and advertising buys.
  • Develop, maintain and track budgets and project schedules.
  • Ability to write copy, edit, and shoot video for branded creative content across various platform.
  • Lead marketing producers to up-level efforts, content creation, time management, brand alignment, etc.

 

Job Requirements

Requirements

  • Bachelor's degree
  • 7+ years of experience in related field with record of success in brand building
  • Strong organizational, communication, time management and interpersonal skills
  • Experience with Adobe CC required 

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

 

 

 

Job Snapshot

About Us

KVUE stands for excellence - in everything we do. Whether it’s producing Austin’s highest rated newscasts, most popular news website, or most-followed social media outlets, KVUE is committed to being a positive contributor within our community, through our service. This goal is part of the foundation on which the station was built, and remains a guiding principle for the staff as we continue to honor this commitment. Our mission to inform and educate with local news and community outreach is accomplished on multiple platforms and extends throughout the year.