Branded Digital Content Producer
at TEGNA

Date Posted: 4/21/2019

Job Description

Do you love the Pacific Northwest? Get excited by new content formats and platforms? Want to be a part of the digital transformation of local news and entertainment?  KING TV’s Local Programming department is looking for a creative and driven Branded Digital Content Producer to support the sales and content priorities of KING’s original lifestyle and entertainment programs, including Evening, and New Day Northwest as well as community focused and sales-driven events. This role reports to the Manager of Digital Content for Local Programming. Typical hours for this position are 12 – 8 p.m., Monday – Friday with occasional extended hours, evenings and weekends.

Responsibilities:

  • Multi-Platform Content Creation (60%) – Your primary responsibility is to fulfill content-marketing obligations to our programming team and sales partners in the form of web articles, social videos, photos, contest sites, graphics, memes, Instagram stories, Text campaigns, Facebook Live videos, photo galleries, and whatever you think of next. You’ll create original content for digital platforms, go out on assignment, execute on content as assigned, pitch in wherever you can to get the show on the air every night and get content distributed across all our platforms in just the right way for that audience. 
  • Social Media Management & Publishing (30%) – Your goal is to grow our following on social platforms, thereby increasing the value proposition of the programs as whole. You’ll manage communities, write status updates, post & schedule content according to an editorial calendar you help plan, market content to target audiences and report monthly on the growth and engagement. You’ll always be looking for opportunities to connect Social to TV and experimenting with new content formats and engagement strategies. You’ll uphold brand standards and brand integrity on all web and social media channels 
  • Operations (10%) – You’ll edit outgoing web articles written by other producers, ensure quality standards, and maximize distribution potential. You’ll clip the episode video nightly and publish it to multiple platforms.  You’ll take pride in the minutia of copy editing, tagging, and formatting of content.  You’ll obsess on proper grammar and spell-check like a maniac. You’ll complete other duties and tasks as assigned.

Job Requirements

Job Requirements

  • Bachelor's degree in Marketing, Business Administration (Management), Communications, Journalism, or Public Relations highly preferred. An equivalent combination of education and relevant experience may substitute for a degree.
  • Knowledge of best practices in SEO, as well as familiarity with content management systems, photo editing software and related programs.
  • Demonstrated copy writing, photography and video editing skills. Motion graphics experience a plus.
  • Strong analytical and reporting skills.
  • Strong interpersonal skills. Demonstrated ability to develop and maintain professional relationships and interact effectively with diverse individuals to build successful working relationships.
  • Ability to multi-task and prioritize in a deadline-driven environment.
  • Demonstrated working knowledge of social media platforms and channels. Proficient using social media channels, e.g., Instagram, Twitter, Pinterest, YouTube, Facebook, LinkedIn,
  • Attention to detail and strong organizational skills.
  • Digital marketing and social media experience with brands preferred.
  • Love of pop culture / TV / Social Media / Digital Entertainment.

 

About TEGNA

 

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

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Job Snapshot

About Us

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.