Consumer Insights Strategist
at TEGNA

Date Posted: 10/5/2019

Job Description

KVUE, a TEGNA Media Company, has an exciting opportunity for a Consumer Insights Strategist!The ideal candidate will work strategically with the Sales, News and Marketing staff to generate data-driven solutions that deliver customer results while simultaneously providing analysis of KVUE viewers/users for strategic content and program planning.

Responsibilities

  • Collaborate with KVUE sales and leadership team and Integrated Marketing Strategists to recommend and customize client solutions that meet client/category business objectives.
  • Collaborate with Marketing, News and Digital to recommend data-driven content strategies.
  • Study audience flow across all content platforms and generate ideas for improvement.
  • Spotting and addressing consumer trends.
  • Gather analytics and insights by category and write strategy briefs for use by sales team.
  • Attend sales calls as necessary to share impactful insights.
  • Work with Nielsen and other platforms to update all programming and discrepancies.
  • Identify, design and execute data research methods that improve data collection and monitoring.
  • Manage Wide Orbit Media Sales and project rating estimates.
  • Manage qualitative insights internally and externally via Scarborough, Simmons and Riza (amongst others).
  • Attend weekly sales meetings and provide insight updates/training as necessary.
  • Other duties as assigned by Director of Sales, Director of Marketing and General Manager.

Performance Tracking

  • Shared strategies based on analytic discoveries, audience flows and consumer shifts.
  • Consistent conversion of data into story-telling and actionable strategy across linear, digital and social platforms.
  • Insights are consistently shared with team and across departments as necessary.
  • Station monitoring, updates and improvements as it pertains to audience flow.
  • Timely and efficient updates of Wide Orbit Media Sales, Nielsen and FCC e-files.
  • Strong inter-office, inter-department relations.

Leading Indicators

  • Sales, Marketing and News team has full understanding of KVUE consumer and how to properly target/grow.
  • Strategic programming decisions based on data.
  • Sales Appointments are set using briefs customized from the TMS Sales Plays .
  • Increase in Texas strategic partnerships, a result of strategic recommendations​.

Job Requirements

Requirements

  • Minimum 5 years of Sales/Marketing account engagement in a professional, fast paced sales environment. 
  • Strong understanding of SEO, SEM, Social Media, targeted display, mobile and video marketing strategies
  • Ability to work effective as part of a team and independently.
  • Ability to handle multiple tasks and projects effectively under deadline pressure.
  • Ability to effectively solve problems. 
  • Creative and able to adapt quickly to change.
  • Position requires strong written and verbal communication skills, as well as strong organization and time management.
  • Extensive knowledge of Microsoft Office
  • Proven track record of exceeding expectations
  • Business professional attire.​

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

 

Job Snapshot

About Us

KVUE stands for excellence - in everything we do. Whether it’s producing Austin’s highest rated newscasts, most popular news website, or most-followed social media outlets, KVUE is committed to being a positive contributor within our community, through our service. This goal is part of the foundation on which the station was built, and remains a guiding principle for the staff as we continue to honor this commitment. Our mission to inform and educate with local news and community outreach is accomplished on multiple platforms and extends throughout the year.