Creative Director
at TEGNA

Date Posted: 12/6/2019

Job Description

If you are a born ideator, a lover of all things visual, a creative storyteller at heart and someone who can connect strong creative to overall brand management, keep reading. 5 On Your Side has an immediate opening for an inspiring creative director who will oversee all aspects of marketing creative for the brand, including but not limited to: on-air spots, off-channel multiplatform creative, print collateral, social media assets, set redesigns and more.  You will be the creative eyes and ears of the station ensuring cohesion, consistency and modern audience appeal at all times. You will be a coach, teacher, instructor, storyteller and critic simultaneously. Key components of this leadership job include:

Responsibilities:

  • Partner with the Marketing Director in setting the creative vision for the brand and translate marketing objectives into clear creative strategies
  • Possessing the skills to create innovative concepts 
  • Drive long range planning for the creative team
  • Ability to use research and apply sound strategy to develop and execute creative concepts and campaigns that deliver a clear message and reinforce the value of our brand 
  • Spearhead the creative team, harnessing their development and performance, in a manner that assures maximum efficiency and creativity
  • Manage, supervise, review and audit the work of the team and ensure the creative level expected of 5 on Your Side is being met.

Job Requirements

Requirements:

  • Partner with the Marketing Director in setting the creative vision for the brand and translate marketing objectives into clear creative strategies
  • Possessing the skills to create innovative concepts 
  • Drive long range planning for the creative team
  • Ability to use research and apply sound strategy to develop and execute creative concepts and campaigns that deliver a clear message and reinforce the value of our brand 
  • Spearhead the creative team, harnessing their development and performance, in a manner that assures maximum efficiency and creativity
  • Manage, supervise, review and audit the work of the team and ensure the creative level expected of 5 on Your Side is being met.
 

About TEGNA

 

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

 

 

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

 

 

 

 

 

Job Snapshot

About Us

We are not a TV station.

We are an information center that believes in connecting with our communities across all platforms with a passion for advocacy, pride in community service and above all, excellence in journalism.

Day in and day out, EVERYONE at KSDK is committed to inform and protect, to showcase the greatness of St. Louis and celebrate the remarkable people who live here.

Yes, our trophy case has 70 years of journalistic hardware, but that is NOT where we hang our hat. At KSDK, we are here for something bigger than ourselves – the opportunity to serve the greater good of St. Louis. We are part of the community, and they are part of us.

We are 5 On Your Side.

If the above made you feel inspired, excited, empathetic or any emotion that motivates you do to amazing things, apply now!