Creative Marketing Producer
at TEGNA

Date Posted: 11/11/2019

Job Description

The Creative Marketing Producer Social Media will focus on all things social and digital media. This person will help conceptualize, produce, shoot, edit and write everything from image campaigns, sweeps topical special reports, event promotion, public service campaigns, programming advertisements for digital + social videos, digital + social posts, PSA’s, and any other visual needs determined by the Marketing Director, Promotions Manager, and/or Commercial Production Manager.

 

Job Responsibilities:

  • Create a wide variety of highly-stylized imagery and video/moving pictures of talent among other visual assets/subjects to be determined by Marketing Director:
    • Videography skill set with DSLR acquisition equipment;
    • Writing/producing skill sets;
    • Non-linear editing skill sets – EDIUS experience preferred, PREMIERE accepted;
    • Photoshop and After Effects skill sets preferred;
  • Collaborate and work directly with Marketing team to help establish and maintain overall visual ‘look’ while demonstrating a unique creative point of view;
  • Collaborate and work directly with marketing producers, Promotions Manager, Marketing Director, as well as on-air talent and reporters to shoot, edit, complete a various wide-range of promotions and commercials to be executed across all digital platforms;
  • Develop digital marketing and promotional materials to enhance program positioning and drive brand image, awareness, preference, and viewership across all platforms; 
  • Create topical social media videos and posts that are innovative and visually appealing, designed to meet marketing objectives across all digital platforms;
  • Must be able to craft messages that speak specifically to each separate digital media platform, with a strong emphasis on brand and topically driven content;
  • Improve focus on what is important to the station and moving the station forward in the social media world. Establishes priorities for daily work-flow to the following:
    • News
    • Network
    • Syndication
    • Sales/First Coast Living
    • Local Programming and events;
  • Work with departmental manager to improve daily MEME's in writing, engagement, and design;
  • Consistently develop and improve communication with Digital team. Establish a back-up plan to include personnel for all social media – Facebook, Twitter, and Instagram, as well as future adopted platforms;
  • Continually search, evaluate, and educate Marketing team on new social media execution trends;
  • Works towards continuous improvement of core skill sets through training and coaching;
  • Performs other duties as assigned to drive the vision, fulfill the mission and abide by the values of this organization.

Job Requirements

 

  • Bachelor’s degree in Journalism, Marketing, Communications, Digital/Social Media or related field
  • Minimum 2+ years of experience in digital and/or advertising messaging across various platforms
  • Shooting and production skills, DSLR skills preferred
  • Use of Photoshop and After Effects, preferred
  • Desktop video editing, EDIUS preferred – Premiere acceptable
  • Strong PC skills including Microsoft Office and Adobe Creative Suite
  • Understanding of the tenets of professional journalism
  • Willingness to learn; a coachable disposition

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

 

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

First Coast News(FCN), WTLV /WJXX, a duopoly combining the powers of the ABC and NBC networks, is committed to being “First For You.”  On a daily basis we demonstrate through consumer advocacy, targeted station projects, a dedicated sales force, and strong marketing our ability to put the needs of viewers first.   First Coast News takes the news of the day a step further to impact the lives of people where they need it most, finding elements of a story that relates to everyone.  FCN is a voice for the voiceless and holds those in power accountable. We want to make our community a better place.

Why live on the First Coast? The First Coast is a very unique area.  From the beauty of Amelia Island, to the historic culture of St. Augustine, to Jacksonville itself, with its thriving beach communities, there’s so much to offer.  There are numerous outdoor activities, the NFL’s Jacksonville Jaguars and beautiful beaches to enjoy year-round.