Digital Account Manager
at TEGNA

Date Posted: 2/22/2020

Job Description

WWLTV has an exciting opportunity for a Digital Account Manager to join our dynamic and forward-thinking sales team. The Digital Account Manager will work strategically with the sales staff to generate creative solutions that deliver customer results through our digital assets, as well as, monitor campaign performance.  The Digital Account Manager will need to have expert knowledge of digital marketing including social media, OTT, email marketing, SEO and SEM.

 

Responsibilities 

  • Facilitates execution of digital campaigns sold by Account Executives.  This includes ensuring all digital campaigns are executed on-time, accurately booked and trafficked, and regularly monitored to ensure successful delivery.   
  • Execute creative development and fulfillment for digital advertising campaigns.
  • Manage the startup process for digital campaigns including participation on all onboarding calls.
  • Digital order entry with high level of accuracy. 
  • Monitor digital campaigns pacing and effectiveness throughout the month to ensure campaign delivery.
  • Retain and grow our digital revenue by proactively finding opportunities to optimize campaign performance.
  • Responsible for identifying trends and opportunities to improve product conversion and overall campaign performance.
  • Communicate digital recaps to Account Executives and/or customers by compiling, analyzing & reconciling web analytics at the end of each campaign or at the end of each month.
  • Manage and communicate inventory sell-through percentages and avails to staff for all digital solutions.
  • Educate staff and clients on effective marketing strategies and revenue growth tactics that utilize our digital product suite. 
  • Work in tandem with AE, Project Manager, Sales Management, TEGNA Marketing Solutions, all 3rd party vendors, and others to support client needs.
  • Reconcile/audit any 3rdparty client billing each month.
  • Attend client campaign recap meetings as the digital fulfillment expert.
  • Able to make decisions and solve problems independently to support customer needs and on behalf of the Account Executive team.
  • Understands station’s products, processes and services in order to articulate to clients, when appropriate.
  • Serves as point of contact with Central Ad Ops for campaign changes and maintenance.
  • Attends sales meetings and training to obtain sales, product and process information and keep abreast of company products and services to articulate to client, when appropriate.   
  • Other duties as assigned by Sales Managers.  

 

 Performance Tracking 

  • Successful campaign implementation, fulfillment and maintenance.  
  • Proficiency with Google Analytics, TMS Unified Dashboard and other Campaign Dashboards.
  • Strong inter-office, inter-department relations. 

Job Requirements

Job Requirements

  • Minimum 2 years of account engagement in a professional, fast paced sales environment. 
  • Ability to work effectively as part of a team and independently.
  • Ability to handle multiple tasks and projects effectively under deadline pressure.
  • Ability to effectively solve problems. 
  • Creative and able to adapt quickly to change.
  • Position requires strong written and verbal communication skills, as well as strong organization and time management.
  • Familiar with SEO, SEM, Social Media, targeted display, mobile and video marketing strategies
  • Extensive knowledge of Microsoft Office.
  • Proven track record of exceeding expectations

 

About TEGNA:

TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. Our purpose is to serve the greater good of our communities - through empowering stories, impactful investigations and innovative marketing services.  

As one of the most geographically diverse broadcasters in the U.S., TEGNA is a best-in-class operator with 49 television stations (including those serviced by TEGNA) and two radio stations in 41 markets from coast to coast. We are the largest owner of Big Four affiliates in the top 25 markets and reach one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 35 million across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA's stations have over 25 million social followers.  TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards. 

 TEGNA also provides local and national partners custom, targeted and innovative campaigns through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.  In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities.  For more information, visit www.TEGNA.com.  

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

WWL-TV Channel 4, New Orleans’ CBS Affiliate, is dedicated to serving the community through in-depth local news coverage on multiple platforms and providing market leading solutions and production services to our clients. For 35 years, WWL-TV has been the viewer’s choice for local news, weather and sports. Earning the title, “Louisiana’s News Leader”, WWL-TV continues to show growth in all newscasts, and produces over 35 hours of local programming each week. Channel 4’s unwavering commitment to local journalism has earned it seven prestigious George Foster Peabody Awards, three National Edward R. Murrow Awards and a host of other national, regional and local honors.

Serving Southeast Louisiana doesn’t stop with local news coverage. WWL-TV is a dedicated community partner providing support to food drives, local festivals, Go Red for Women, Be The Match and much more.