Digital Account Manager
at TEGNA

Date Posted: 10/17/2019

Job Description

KUSA/KTVD has an exciting opportunity for a Digital Account Manager to join our dynamic and forward-thinking sales team.

The Digital Account Manager will work strategically with the sales staff to generate creative solutions that deliver customer results through our digital assets, as well as, monitor campaign performance.  The Digital Account Manager will need to have expert knowledge of digital marketing including social media, OTT, email marketing, SEO and SEM.                                            

Responsibilities 

  • Digital order entry with high level of accuracy. 
  • Request, update and monitor digital creative scheduling. 
  • Execute creative development and fulfillment for digital advertising campaigns.
  • Manage the startup process for digital campaigns including participation on all onboarding calls.
  • Monitor digital campaigns pacing and effectiveness throughout the month to ensure campaign delivery.
  • Retain and grow our digital revenue by proactively finding opportunities to optimize campaign performance.
  • Report monthly metrics and campaign results to the account managers and assist account executives/account managers in interpreting the results to the client.
  • Manage and communicate inventory sell through percentages and avails to staff for all digital solutions.
  • Educate staff and clients on effective marketing strategies and revenue growth tactics that utilize our digital product suite. 
  • Work as a liaison with all 3rdparty vendors
  • Reconcile / audit 3rdparty client billing each month
  • Attend client campaign recap meetings as the digital fulfillment expert.
  • Other duties as assigned by Sales Managers.  

Performance Tracking 

  • Successful campaign implementation, fulfillment and maintenance.  
  • Proficiency with Google Analytics, TMS Unified Dashboard and other Campaign Dashboards.
  • Strong inter-office, inter-department relations. 

Leading Indicators 

  • Increased number of campaign reviews.
  • Increased campaign optimizations due to campaign monitoring. 
  • Increased client renewal. 
  • Increased client satisfaction. 

Job Requirements

Requirements

  • Minimum 2 years of account engagement in a professional, fast paced sales environment.  
  • Ability to work effectively as part of a team and independently.
  • Ability to handle multiple tasks and projects effectively under deadline pressure.
  • Ability to effectively solve problems.  
  • Creative and able to adapt quickly to change.
  • Position requires strong written and verbal communication skills, as well as strong organization and time management.
  • Familiar with SEO, SEM, Social Media, targeted display, mobile and video marketing strategies
  • Extensive knowledge of Microsoft Office.
  • Proven track record of exceeding expectations

About TEGNA:

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com. 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

9NEWS (KUSA) is the NBC affiliate in Denver and is owned by TEGNA.  Colorado’s News Leader for over 60 years, 9NEWS signed on the air in 1952 as KBTV, changing to KUSA in 1984.  9NEWS broadcasts KUSA (9.1), 9NEWS NOW (9.2), The Justice Network (9.3), KTVD (20.1) and MeTV (20.2).  Additionally 9NEWS operates the website 9NEWS.COM and has a strong social media presence.

At 9NEWS, all of us are here for something greater than ourselves – the opportunity to serve the greater good of our communities. Day in and day out, you will find people dedicated to improving our communities with passion for advocacy, pride in community service and above all, excellence in journalism.