Digital Ad Operations Specialist
at TEGNA

Date Posted: 11/28/2019

Job Description

The Opportunity

Premion, the new “Over-the-Top” (“OTT”) advertising and media business, seeks Digital Operations Specialist. The Digital Operations Team supports all day-to-day Ad Operations for assigned accounts, aiding campaign planning, scheduling, implementation and tracking. This role involves maintaining relationships with third party vendors and media agencies to ensure proper delivery of Digital ad campaigns. Premion is a high growth division of TEGNA.

Location

Phoenix, Arizona


Responsibilities

The Digital Operations Specialist is expected to understand site ad functionality, including knowledge of all ad products available on our site. This individual will:

  • Implement and manage online advertising campaigns
  • Perform the day-to-day ad scheduling in FreeWheel and our proprietary Ad Sever Madhive
  • Monitor delivery of campaign from beginning to end and optimizing as needed
  • Monitor OSI delivery and find ways to optimize based on client’s success metrics
  • Consult with Sales to ensure a successful advertising campaign
  • Work with Yield Management to manage margins
  • Review daily reporting to find potential issues and problems
  • Perform the day-to-day ad placement, scheduling and updates for customers
  • Prepare and edit HTML code used to track ad creative
  • Follow-up with immediate action & provide concise, timely feedback within the deadlines established
  • Self-manage tasks / schedule for effective and efficient time management
  • Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies.

QA all VAST tags and MP4 Files to meet specs

 

 

Job Requirements

Requirements

 

  • 1-2 years of online ad trafficking experience
  • Ability to multi-task, and work efficiently within a high-paced changing environment
  • Knowledge of HTML, CSS, Flash, and JavaScript
  • Strong organizational and time management skills
  • Strong written and communication skills
  • Able to interact comfortably with both clients and other internal departments
  • Ideal candidate is someone who possesses the ability to take initiative and drive projects with minimal supervision
  • BA/BS preferred

 

About PREMION

Premion, a division of TEGNA, is a first-in-market advertising services platform that offers local and regional advertisers access to premium long-form episodic content through one streamlined solution. Premion is a new division of TEGNA. Premion aggregates advertising inventory from more than 80 OTT inventory sources providing a one-stop-shop for regional and local advertisers. Premion has rolled out nationwide with ability to deliver campaigns in single and multiple DMAs, leveraging TEGNA’s sales force of more than 700 across the country, connecting its more than 14,000 local and regional advertising clients.

About TEGNA

TEGNA Media (NYSE: TGNA) is breaking the mold for how media companies operate. Recently named Station Group of the Year by Broadcasting and Cable, we have committed vast resources to transform our company through various initiatives including our “Over-the-Top” advertising and data solutions platform, Premion. TEGNA Inc. is an innovative media company that serves the greater good of our communities. With 49 stations in 41 markets, TEGNA delivers relevant content and information to consumers across media channels. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit

TEGNA Inc. is a proud equal opportunity employer. We are a drug-free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 


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Job Snapshot

About Us

Premion, a division of TEGNA, is the one-stop shop OTT advertising platform for regional and local advertisers. Through our direct relationships with over 100+ top-tier content providers, Premion simplifies the OTT buying process by placing ads alongside premium long-form (full-episode) and live streaming content across more branded networks than any other platform – in just one easy transaction.

Premion’s advertising platform delivers advanced targeting and seamless integration across multiple networks. Advertisers are assured access to brand-safe and fraud-free, guaranteed inventory that reaches the fastest growing and highly engaged OTT audiences.