Digital Campaign Specialist
at TEGNA

Date Posted: 2/12/2019

Job Description

Digital Campaign Specialist (FT. Myers, FL or Dallas, TX):

 

TEGNA's Broadcasting Division seeks an entry level Digital Campaign Specialist to support local Broadcast stations in Ad Operations for the Owned and Operated TEGNA business. The ideal candidate will work exclusively with TEGNA properties through different ad serving platforms and order management units. This position will work out of our Digital Ad Operations locations in either Fort Myers, FL or Dallas TX. For the motivated individual, this is an excellent career opportunity and thriving team environment while meeting individual and team goals. Be a part of this exciting cutting-edge team at TEGNA!

Digital Campaign Specialist must master the digital workflow between business unit and Ad Operations to provide campaign fulfillment from trafficking to delivery management. This position is responsible for ensuring campaigns and creative are executed on-time, accurately and monitored.

Responsibilities include: 

 

  • Business Unit / Digital Ad Ops Workflow: Digital Campaign Specialist must master the digital workflow that connects the business units they support and become an expert in the ad servers and order management systems.
  • Creative Scheduling: Must fully understand all aspects of the ad specs, creative templates and ad tags to ensure proper execution of creative elements to campaigns.
    Urgent Support: Must provide urgent support to Broadcast stations and appropriate TEGNA stakeholders
  • Email Management: Send daily reports to stations, communicates technical information and processes, email all contacts within in a timely fashion, and monitor email inbox consistently.
  • Campaign Scheduling: Must fully understand all aspects of the ad servers and how to appropriately schedule campaigns.
  • Campaign Delivery: Must follow delivery guidelines and tactics to ensure campaign delivery of digital campaigns
  • Customer Service: Interacting with vendors and stations. This candidate must encompass a positive customer friendly attitude while working through day to day operations.
  • Troubleshooting & QA: Provide solutions on technical scenarios and ensure detailed QA of all assigned business units.
  • Reporting: Provide business units appropriate reporting pertaining to digital campaigns.

 

 

Job Requirements

Ideal candidate will have: 

  • Bachelor’s degree from an accredited university/college or technical related discipline required.
  • 1-2 years of working experience in ad serving platforms or ad trafficking.  (3 - 5 years of practical work experience in digital technology or advertising can be substituted for college education).
  • Demonstrated ability to function in a technical role.
  • Strong interpersonal and team skills.
  • Ability to handle multiple tasks/projects at once.
  • Superior organizational skills and attention to detail.
  • Quick, adaptive learner who will develop expertise in digital workflow and ad serving systems.
  • Strong communication skills, both verbal and written.
  • Ability to clearly convey technical and complex information through written and verbal communication.
  • Ability to react to change productively.
  • Proficiency in MS Office.
  • Flash, HTML and JavaScript, basic knowledge.

  

About TEGNA:

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.


TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information

 

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Job Snapshot

About Us

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.