Digital Content Director
at TEGNA

Date Posted: 6/11/2018

Job Description

WZZM 13, TEGNA owned ABC affiliate in Grand Rapids, Michigan is looking for a Digital Content Director to oversee the creation and distribution of compelling content to our multiple audiences/platforms. This innovative leader will play a key role in charting the station’s content and growth strategy.

 In this role, you will:

  • Manage the digital content team and lead digital strategy to grow multi-platform content, audience and engagement
  • Lead our newsrooms to develop workflows that deliver our content 24/7 across current and future platforms with storytelling that is optimized for each screen
  • Analyze and actively use data and metrics to inform editorial and strategic decisions and to create accountability for results
  • Actively partner with the news director and marketing director to create three-screen synergy (TV, digital, mobile) around station content and campaigns
  • Oversee all station efforts in social media including Facebook, Twitter, Instagram, Snapchat, and other emerging platforms.
  • Lead the content team in identifying new content types and innovative technologies that help us reach and serve new audiences
  • Create unique, engaging, and shareable content
  • Be a resource for Sales in its content generation efforts
  • Teach, coach, and mentor both members of the digital team and the entire newsroom in best practices for writing and producing content for digital and social platforms
  • Skillfully use social media and digital tools to research, discover and distribute content
  • Collaborate with content leaders across TEGNA to maximize the sharing of our content and to leverage innovation and best practices among stations

 

Job Requirements

 Here’s what you need:

  • Bachelor’s degree in journalism, communications or equivalent experience in the field
  • At least 5 years of content experience, including a demonstrated ability to lead other digital journalists
  • Knowledge of online CMS and newsroom production systems, along with social newsgathering tools like CrowdTangle, Chartbeat, and social news desk, etc.
  • Experience analyzing audience data and identifying behavioral trends, Google Analytics experience a plus.
  • Passion and vision for emerging media
  • Strong organizational and communication skills
  • Ability to calmly handle live, breaking news situations and changing events.

 #LI-NB1

About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

 

Job Snapshot

About Us

Are you all about social and new media?  Do you like change?  And does “risk” mean “potential” in your vocabulary?  Be part of a news team that’s changing, growing and serving our community in the process.  WZZM 13, the TEGNA-owned he ABC affiliate serving West Michigan and Greater Grand Rapids, Michigan hires talented and creative journalists, social/digital experts, marketing masterminds, and customer-focused sales executives.  If you are looking for a fast-paced atmosphere to thrive, develop your professional skills and partner with viewers and digital users – WZZM 13 is the place to be.