Digital Content Manager
at TEGNA

Date Posted: 3/22/2019

Job Description

KUSA 9NEWS, TEGNA’s powerhouse NBC affiliate in Denver, is searching for an experienced and passionate Digital Content Manager to oversee the quality and production of editorial content across all 9NEWS digital, mobile, app and social media platforms with an audience-first focus across all screens.

The Digital Content Manager reports to the Digital Content Director and is a member of the Digital Management Team working to grow and engage 9NEWS audiences across all screens. We’re looking for a strategic thinker who can design the next iteration of our digital video storytelling strategy, including on our website, YouTube channel, OTT streaming and mobile apps and social media accounts. 

This person will help create content plans for daily news; develop ongoing projects; create and help execute content flow plans; and build leadership skills throughout the digital content team. This person is a leader with a strong voice in the editorial meetings and in the newsroom championing accuracy and audience experience on all platforms. 

  • Focuses on accuracy and balance in digital articles and social content through copy editing and training of staff.
  • Builds short-term and long-term ideation and planning around digital video content.
  • Works with the digital producers, show producers, content producers, multi-skilled journalists, photojournalists, reporters and anchors to create a multiple platform, 360 storytelling experiences.
  • Champions original, digital-first content production.
  • Creates original, innovative content for 9NEWS digital and social platforms.
  •  Assigns daily stories and updates to Digital Producers.
  • Trains editorial team in best digital and social practices to create engaging content that is specific to platforms.
  • Holds daily check-in with nightside digital producers to ease the transition from dayside
  • Assists with story planning and logistics to produce digital first, engaging storytelling through videos, articles, photo galleries, social media, push alerts, live streams and interactive elements.
  • Helps lead the newsroom editorial meetings to make editorial decisions based on social listening, digital data and live metrics.
  • Works with Brand Health Manager to ensure our digital and social platforms are aligned tonally with overall 9NEWS brand
  • Aggressively covers breaking news for digital/social platforms through breaking news alerts, live streams, social posts and web articles.
  • Report news as it happens online and generate web traffic through application of advanced social media showcasing skills.

Job Requirements

Requirements:

  • Minimum 5 years managing, producing and showcasing digital and social content in a newsroom
  • Experience in a leadership position
  • Skilled copy editor
  • Understanding of copyright law, music rights and basic journalism legal principals
  • Well versed in online metrics such as Google Analytics, Chartbeat, CrowdTangle, Facebook Insights, YouTube Analytics, etc.
  • Working knowledge of Content Management Systems, Basic HTML, live stream technology and social media algorithms such as Facebook
  • Experience shooting and editing video, particularly with social native content in mind
  • Knowledge of best practices across social platforms
  • Keen interest in emerging digital trends and evolving consumption habits
  • BS/BA in related field - journalism, communications, broadcast, digital media 

 #LI-NB1

About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.