Digital Content Producer

Date Posted: 2/9/2018

Job Description

We’re in the market for a news-hungry, social savvy, data-driven producer with strong storytelling skills and a mobile-first mindset to join our team. The Digital Content Producer will create and curate sharable content for the best possible user experience across all of our digital channels. This person should react quickly to breaking news and social trends and actively listen to the content needs of our audience, station and social media fans.  

 ***Note: This position will include working weekends.


In this role, you will:

  • Use social listening to discover unique stories
  • React quickly to breaking news and trends
  • Create engaging social and digital content (stories, videos, galleries)
  • Make calls to sources and officials to confirm information
  • Pitch stories to reporters and newsroom management for air and online
  • Use data/social analytics to inform content decisions
  • Produce social posts for station-branded pages
  • Execute multi-platform content plans for major events and projects
  • May need to work on assignment desk (especially on weekends) to help dispatch crews to breaking news.

Job Requirements

Here’s what you need:


  • Bachelor’s degree in journalism, communications or equivalent experience in the field
  • 2-3 years in digital journalism preferred
  • Strong writing skills
  • Fluency with digital/social analytics tools
  • Previous experience with online CMS (WordPress, BlogSpot, Wix, etc)
  • Basic HTML knowledge
  • Solid editorial and social media judgement
  • Basic image and video editing skills strongly preferred
  • Ability to work outside of normal business hours



About TEGNA:

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.


Job Snapshot

About Us

Are you all about social and new media?  Do you like change?  And does “risk” mean “potential” in your vocabulary?  Be part of a news team that’s changing, growing and serving our community in the process.  WUSA, the TEGNA-owned CBS affiliate in Washington, DC hires talented and creative journalists, social/digital experts, marketing masterminds, and customer-focused sales executives.  If you are looking for a fast-paced atmosphere to thrive, develop your professional skills and partner with viewers and digital users – WUSA is the place to be.