Digital Content Producer
at TEGNA

Date Posted: 7/29/2020

Job Description

WBNS-10TV, central Ohio's longtime news leader, is searching for a Digital Content Producer who thrives in a fast-paced environment and has a vision for what local news can and should be in the digital and social spaces. This person will have an audience-first approach to produce and distribute 10TV editorial content across our multiple 24/7 platforms. 10TV Digital Content Producers are leaders in the newsroom responsible for optimizing the user experience on all screens.

RESPONSIBILITIES:
• Produce audience-first, engaging storytelling through digital articles, videos, photo galleries, social media, notifications, live streams and interactive elements.
• Focus on accuracy and balance in articles and social content through copy editing and training of staff.
• Social listening: Monitor social chatter and track trending stories via Chartbeat, CrowdTangle, Google Trends and our social platforms. Communicate to newsroom.
• Urgently and aggressively report breaking news as it happens.
• Generate web traffic through Search Engine Optimization best practices, website management, app management, notifications and application of advanced social media skills.
• Broadcast-digital coordination: Work with all departments on content coverage.
• Use digital and social analytics to inform editorial decisions.
• Ensure newsroom upholds journalistic integrity and the 10TV brand across all platforms.

Job Requirements

• Two years of experience working as a digital producer or digital journalist preferred.
• Excellent AP Style writing, editing, proofreading and copyediting skills.
• Excellent communication skills.
• At least basic video and graphic production skills and knowledge.
• Ability to prioritize and manage requests from various sources while also working well with varied personalities.
• Outstanding interpersonal, organizational, and time-management skills.
• Sound news judgment and ability to work both autonomously and as a part of a team.
• Interest in digital metrics with experience in Google Analytics very much preferred.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

TEGNA Inc. is a media company innovating in the digital age. Our purpose is to serve the greater good of our communities - through empowering stories, impactful investigations and innovative marketing services.

As one of the most geographically diverse broadcasters in the U.S., TEGNA is a best-in-class operator with 62 television stations (including those serviced by TEGNA) and four radio stations in 51 markets from coast to coast. We are the largest owner of the top 4 affiliates in the top 25 markets and reach one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 35 million across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA's stations have over 25 million social followers.

TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.

TEGNA also owns leading multicast networks, Justice Network and Quest, which offer unique ad-supported programing and reach more than 87 million television homes. Justice Network is focused on the popular true-crime, mystery and investigation genre, while Quest features factual-entertainment programs such as science, history, and adventure-reality series.

TEGNA also provides local and national partners custom, targeted and innovative campaigns through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.