Digital Content Producer

Date Posted: 8/28/2020

Job Description


KYTX in Tyler, TX needs a Digital Content Producer to join our growing team. The ideal journalist thrives in a fast-paced environment and has a vision for what local news can and should be in the digital and social spaces. This person will have an audience-first approach, unique ideas, and a desire to create and produce original content for CBS19 on all screens. They will also manage content produced by others, including copy editing, for our various desktop/mobile/social outlets. The successful candidate is innovative with strong social media experience combined with solid news judgment.​


​• Produce audience-first, engaging storytelling through digital articles, videos, photo galleries, social media, notifications, live streams and interactive elements

• Focus on accuracy and balance in articles and social content through copy editing

• Social listening: Monitor social chatter and track trending stories via Chartbeat, CrowdTangle, Google Trends and our social platforms

• Urgently and aggressively report breaking news as it happens

• Identify compelling, unique stories and user-generated content of interest to our audience

• Generate web traffic through Search Engine Optimization best practices, website management, app management, notifications and application of advanced social media skills

• Broadcast-digital coordination: Work with all departments on content coverage

• Use digital and social analytics to inform editorial decisions

• Ensure newsroom upholds journalistic integrity across all platforms

• Create original video for broadcast, web and social platforms

• Create enterprise content (stories, videos, photo galleries)

Job Requirements


  • Experience working as a digital producer or journalist preferred
  • Excellent AP Style writing, editing, proofreading and copyediting skills
  • Excellent communication skills
  • Video and graphic production skills and knowledge
  • Ability to prioritize and manage requests from various sources while also working well with varied personalities
  • Outstanding interpersonal, organizational, and time-management skills
  • Sound news judgment and ability to work both autonomously and as a part of a team
  • Interest in digital metrics with experience in Google Analytics very much preferred



TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit


TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.


Job Snapshot

About Us

KYTX-TV is the TEGNA CBS affiliate in the Tyler/Longview area of beautiful East Texas.  For over 10 years, the station has kept our viewers informed about local events and news that impact their lives through quality storytelling, timely local reporting and participation in community events.  KYTX won the Edward R. Murrow award in 2014 recognizing the station’s commitment to its community.  At KYTX, the future is bright.  We’d like you to be a part of it!