Digital Content Producer
at TEGNA

Date Posted: 12/2/2019

Job Description

WTSP-TV, TEGNA's CBS affiliate in the Tampa, Florida market (#13), is searching for a Digital Content Producer who thrives in a fast-paced environment and has a vision for what local news can and should be on digital, social and streaming platforms. This person will have an audience-first approach to produce and distribute WTSP content.

WTSP Digital Content Producers are experts in SEO strategy and video distribution. They are masters in conversational writing and are able to create multi-platform storytelling experiences that draw audiences across broadcast, digital and social channels. They enterprise content through social listening, are plugged into the community, pitch stories daily and create original content for our audience.

Responsibilities:

  • Produce audience first, engaging storytelling through digital articles, videos, photo galleries, social media, push alerts, live streams and interactive elements.
  • Focus on accuracy and balance in articles and social content through copy editing and training of staff.
  • Social listening: monitor social chatter and track trending stories via ChartBeat, CrowdTangle, Google Trends and our social platforms. Report findings to newsroom.
  • Urgently and aggressively report news as it happens online (strong breaking news skills) and
  • Generate web traffic through Search Engine Optimization best practices, website management, app management, push notifications and application of advanced social media skills.
  • Work with all newsroom departments on content coverage, broadcast-digital coordination and social listening.
  • Use digital and social analytics to inform editorial decisions.
  • Assist reporters and anchors in the creation of native social content.

 

Job Requirements

Qualifications

  • At least two years’ experience working as a digital producer preferred
  • Excellent communication skills
  • Ability to prioritize and manage requests from various sources with an ability to work well with varied personalities within deadlines
  • Excellent writing, editing, and proofreading skills
  • Outstanding interpersonal, organizational, and time-management skills

 

About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 62 television stations and two radio stations in 51 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

If you are looking for an exciting, cutting-edge atmosphere where you can thrive and develop your professional skills, WTSP 10News is the place to be. We are looking for talented individuals who want to grow and succeed. We will invest in training and encourage professional growth.  People who work at WTSP 10News love being here and you will too.