Digital Content Producer

Date Posted: 9/6/2019

Job Description

NEWS CENTER Maine, TEGNA’s NBC stations in Portland and Bangor, Maine, is looking for a Digital Content Producer. The right person thrives in a fast-paced environment and has a vision for what local news can and should be on digital, social and streaming platforms. The ideal candidate will have an audience-first approach to producing stories, with an emphasis on video, across all digital, mobile, app, streaming and social media platforms. This position is part of our night side news team focused on our evening mobile audience experience and community engagement. Opportunity exists to cross train in broadcast reporting and other newsroom roles.

NEWS CENTER Maine Digital Content Producers are leaders in our newsroom who are responsible for engaging content and driving audience experience on all platforms. They help create multi-platform storytelling and enterprise content through social listening, being plugged into the community, pitching stories and producing original content for viewers whenever and wherever they are, on whatever device they are using at the time. 


  • Produce audience first, engaging storytelling through digital articles, videos, photo galleries, social media, push alerts, live streams and interactive elements.
  • Produce, shoot, edit videos for NEWS CENTER Maine digital products, such as YouTube and NEWS CENTER Maine Roku channel.
  • Focus on accuracy and balance in articles and social content through copy editing and training of staff.
  • Social listening: monitor social chatter and track trending stories via ChartBeat, CrowdTangle, Google Trends and our social platforms. Report findings to newsroom.
  • Urgently and aggressively report news as it happens online (strong breaking news skills) and
  • Generate web traffic through Search Engine Optimization best practices, website management, app management, push notifications and application of advanced social media skills.
  • Work with all newsroom departments on content coverage, broadcast-digital coordination and social listening.
  • Use digital and social analytics to inform editorial decisions.
  • Assist reporters and anchors in the creation of native social content.
  • Implement best practices on NEWS CENTER Maine digital and social platforms.
  • Ensure newsroom upholds journalistic integrity and the NEWS CENTER Maine brand across platforms.


Job Requirements


  • Two years’ experience working as a digital producer or digital journalist preferred.
  • Entry level candidates with strong college or internship experience will be considered.
  • Excellent AP Style writing, editing, proofreading and copy editing skills.
  • Excellent communication skills.
  • Basic video and graphic production skills and knowledge.
  • Ability to prioritize and manage requests from various sources with an ability to work well with varied personalities within deadlines.
  • Outstanding interpersonal, organizational, and time-management skills.
  • Sound news judgment and ability to work both autonomously and as a part of a team.
  • Interest in digital metrics and preferably experience in Google Analytics, CrowdTangle and Chartbeat.



TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.


Job Snapshot

About Us

What's in it for you? WCSH 6 offers a competitive benefits program to qualified employees. This program includes medical, dental and vision benefits for you, your spouse or partner, and your dependents as well as life insurance, supplemental life, spousal life, child life, accident insurance, and flexible spending accounts. In addition, the Company also provides generous vacation time, sick pay, short-term disability (STD), long-term disability (LTD), a 401(k) Savings Plan and more.