Digital Director
at TEGNA

Date Posted: 6/20/2020

Job Description

We're redefining how news is produced and distributed for busy, mobile audiences, and we're looking for a creative, innovative leader to drive these efforts in one of the country's fastest growing big cities. The Digital Director at KVUE, TEGNA's ABC affiliate in Austin, will serve as a member of the senior management team and lead the publication and distribution of engaging, compelling content across multiple platforms. This person will play a key role in charting the station's content and growth strategy and ensuring the station exceeds its key performance indicators. ​​

 

In this role, you will:

  • Manage the digital content team and lead digital strategy to grow multi-platform content, audience and engagement for KVUE
  • Be the voice of innovation in the newsroom and inspire others to follow your lead
  • Lead our newsroom to develop workflows that deliver our content 24/7 across current and future platforms with storytelling optimized for each screen
  • Analyze and actively use data and metrics to inform editorial and strategic decisions and to create accountability for results
  • Actively partner with the news director and marketing director to create synergy across all distribution channels around station content and campaigns
  • Oversee all station efforts including coaching talent in social media strategies for Facebook, Twitter, Instagram, Snapchat and other emerging platforms
  • Lead the content team in identifying new content types and innovative technologies that help us reach and serve new audiences
  • Create unique, engaging and shareable content
  • Be a resource for Sales in its content generation and digital sponsorship efforts
  • Hire, coach and hold accountable members of the digital team. Mentor and teach the entire newsroom in best practices for writing and producing content for digital and social platforms
  • Skillfully use social media and digital tools to research, discover and distribute content
  • Collaborate with content leaders across TEGNA to maximize the sharing of our content and to leverage innovation and best practices among stations
  • Hold newsroom employees accountable to TEGNA's ethical and editorial standards​

 

 

 

 

 

 

 

 

 

Job Requirements

Here's what you need:

  • Bachelor's degree in journalism, communications or equivalent experience in the field
  • At least 5-10 years of content experience, including at least 2 years managing other digital journalists
  • Solid journalistic judgment and a news philosophy that emphasizes accurate, fair and unique local content, along with community engagement
  • A deep understanding of social strategy and SEO with the hunger to keep up with emerging trends
  • Ability to calmly handle live, breaking news situations and the ability to deal with the rapid pace of news
  • Knowledge of online CMS and news production systems along with social newsgathering tools like CrowdTangle and Social News Desk
  • Experience analyzing audience data and identifying behavioral trends, Google Analytics experience a plus.
  • Passion and vision for emerging media
  • Strong organizational and communication skills
  • Ability to work under pressure and meet deadlines​

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

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Job Snapshot

About Us

KVUE stands for excellence - in everything we do. Whether it’s producing Austin’s highest rated newscasts, most popular news website, or most-followed social media outlets, KVUE is committed to being a positive contributor within our community, through our service. This goal is part of the foundation on which the station was built, and remains a guiding principle for the staff as we continue to honor this commitment. Our mission to inform and educate with local news and community outreach is accomplished on multiple platforms and extends throughout the year.