Digital News Content Manager

Date Posted: 2/13/2020

Job Description

KING 5, TEGNA's NBC affiliate in Seattle, is searching for an experienced and passionate Digital News Content Manager to oversee the quality and production of editorial content across all KING 5 digital, mobile, app and social media platforms with an audience-first focus across all screens. This leader will create content plans for daily news; develop ongoing projects; create and help execute content flow plans; and build leadership skills throughout the digital content team. Our ideal candidate utilizes social listening and can explain digital data to the news team to help make editorial decisions. This person is a leader with a strong voice in the editorial meetings and in the newsroom championing accuracy and audience experience on all platforms. The position reports to the Director of Digital Media and has direct reports. This is a full-time, salaried, non-union position and has direct reports.


  • Directly manages digital producers: providing regular feedback and check-ins, annual performance reviews, scheduling, hiring and other personnel matters.
  • Works with the news digital team and digital management to coordinate daily digital news efforts working continually with the Executive Producers for multiple-screen show experiences.
  • Uses metrics and social listening to find, pitch and produce unique content and story angles.
  • Assigns daily stories and updates to Digital Producers.
  • Coordinates and leads the digital content team efforts in daily content, original digital content and special projects focused on media rich, interactive digital experiences.
  • Focuses on accuracy and balance in digital articles and social content through copy editing and training of staff.
  • Holds morning and afternoon digital content team check-in meetings to establish assignments and workflow shift-to-shift.
  • Helps lead the newsroom editorial meetings to make editorial decisions based on social listening, digital data and live metrics.
  • Champions original, digital-first content production
  • Aggressively covers breaking news for digital/social platforms through breaking news alerts, live streams, social posts and digital articles.
  • Works closely with the digital team to make sure everyone understands all assignments and content being produced for all platforms.
  • Works with the digital producers, show producers, content producers, multi-skilled journalists, photojournalists, reporters and anchors to create a multiple platform, 360 storytelling experiences.
  • Trains editorial team in best digital and social practices to create engaging content that is specific to platforms.
  • Assists with story planning and logistics to produce digital first, engaging storytelling through articles, videos, photo galleries, social media, push alerts, live streams and interactive elements.

Job Requirements


  • Minimum 5 years managing, producing and showcasing digital and social content in a newsroom
  • Minimum 2 years’ experience in a leadership position
  • Skilled copy editor
  • Understanding of copyright law, music rights and basic journalism legal principals
  • Well versed in online metrics such as Google Analytics, Chartbeat, CrowdTangle, Facebook Insights, YouTube Analytics, etc.
  • Working knowledge of Content Management Systems, Basic HTML, live stream technology and social media algorithms such as Facebook
  • BS/BA in related field - journalism, communications, broadcast
  • Ability to work and be on call nights and weekends




TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit


TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.


Job Snapshot

About Us

We invite you to join KING 5 - one of the most iconic media organizations in the country. KING 5's first broadcast happened more than 70 years ago! Today we are a fast-growing multi-media company, producing more than 12 hours of local news and programming each day across two television stations, KING 5 and KONG, as well as content for and the mobile app. At KING 5, we are fierce defenders of fact, curious, and always aiming to provide context. We are real people telling real stories. We do things differently and push to break new ground daily. We care about our community because we live here too. Most importantly, WE STAND FOR TRUTH.
KING 5's progressive and innovative reputation began with Dorothy Bullitt, a local trailblazer who took risks. Her values inspire us today - quality journalism and close community ties that make a real difference for our audiences.
When you join KING 5 Media Group, you join a team passionate about these strong values: we are Truth Seekers, we are Real, we are Unique, we are Trailblazers, and we are Here in our community. We look for people with creative and entrepreneurial skills who also share our core beliefs. We embrace new ideas and new technologies and are passionate about re-inventing news across platforms.