Digital Producer - Programming

Date Posted: 2/12/2018

Job Description

The award-winning WXIA-TV/11Alive team is looking for a talented, energetic Digital Producer to join out fantastic team! 

The Digital Producer is responsible for creating unique, engaging content and distributing it throughout social media channels on behalf of 11Alive Local Programming shows.

Essential Job Duties and Skills:

  • Develop a uniquely crafted voice and social media content on behalf of 11Alive’s Local Programming Dept.
  • Create, post and manage content for the web/social media channels.
  • Ensure content has been proofed and approved before it’s posted.
  • Identify opportunities/threats in user-generated content.
  • Participate in and mediate conversations taking place within social media.
  • Monitor social media daily for trends/events that could affect all assigned/relevant accounts.

Job Requirements



  • Bachelor’s in journalism, communications, English or related field.
  • An understanding and passion for the social media universe including Facebook, Twitter, Instagram, Pinterest, Periscope, YouTube, Blogging platforms, etc.
  • Excellent creative writing and communication skills.
  • Familiarity with best-in-class examples of brands in social media.
  • Ability to juggle multiple projects in a fast-paced environment.
  • Attention to detail.
  • Impeccable spelling and grammar.
  • Ability to work within tight deadlines.


About TEGNA:

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

Be a part of the most awarded media team in Atlanta by joining the Networks of 11Alive!  The Networks of 11Alive include WXIA-TV, WATL-TV, Bounce TV, Antenna TV and numerous digital and social media products and are a part of the highly-respected TEGNA Media portfolio.  Salespeople, storytellers, marketing gurus, digital experts and production specialists all feel at home here and it’s where Atlanta’s most creative personalities feel inspired!
Every day, all of us at 11Alive are given the rare opportunity to effect change for the good of Metro Atlanta.  We vow to make life better for the people we serve.  We get results.  We can do this because people trust us to do the right thing.  We don’t take that trust for granted.  We know it is earned every day, in every conversation, in every story.  We are changing the face of local news … by serving the greater good of our community.

11Alive is here to:

  •     Hold the powerful accountable.
  •     Inform and enlighten.
  •     Seek truth, seek action, and seek solutions.
  •     Be a voice for the voiceless.
  •     Hold ourselves and other people accountable.
  •     Celebrate those who make our community better.