Digital Sales Assistant
at TEGNA

Date Posted: 9/22/2019

Job Description

13News Now (WVEC), the TEGNA owned ABC affiliate in Norfolk, VA is seeking a Digital Sales Assistant to join our sales team. This position works strategically with the sales staff to monitor digital campaign performance while assisting with the development of integrated marketing campaigns.  The Digital Sales Assistant must have knowledge of digital marketing including social media, audience targeting and mobile and video marketing strategies. Position reports to the Digital Sales Manager.

Responsibilities:

  • Digital order entry with high level of accuracy.
  • Request, update and monitor digital creative scheduling on all campaigns.
  • Execute campaigns and creative development for all digital advertising
  • Assist in startup process for digital campaigns by providing research and playing an active role in on-boarding campaigns
  • Monitor digital campaigns pacing and effectiveness to ensure campaign delivery.
  • Retain/grow digital revenue by proactively finding opportunities to optimize campaign performance.
  • Manage and communicate inventory sell through percentages and avails to staff
  • Work as a liaison with 3rd party vendors
  • Reconcile / audit 3rd party billing
  • Other duties as assigned by DSM and/or LSM.

Job Requirements

Job Requirements:

  • Digital order entry with high level of accuracy.
  • Request, update and monitor digital creative scheduling on all campaigns.
  • Execute campaigns and creative development for all digital advertising
  • Assist in startup process for digital campaigns by providing research and playing an active role in onboarding campaigns
  • Monitor digital campaigns pacing and effectiveness to ensure campaign delivery.
  • Retain/grow digital revenue by proactively finding opportunities to optimize campaign performance.
  • Manage and communicate inventory sell through percentages and avails to staff
  • Work as a liaison with 3rd party vendors
  • Reconcile / audit 3rd party billing
  • Other duties as assigned by DSM and/or LSM.

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

13News Now (WVEC) is made up of storytellers, innovators, content creators, and idea generators. We stand for passion: passion for our people, passion in our product, and, above all, passion in our community. We value honesty, accuracy, and solutions. We serve as the local ABC affiliate for Hampton Roads and northeastern North Carolina. We strive for interaction with our audience and constantly are working on our presentation so that you have the best experience when consuming our products. Whether on air, online, or on the go, we are everywhere you go. Digitally we lead the market by more than a million actions over our nearest competitor. We invite you to join the conversation with us and help us tell the Stories of Now.