Digital Sales Coordinator
at TEGNA

Date Posted: 5/11/2019

Job Description

KMSB FOX 11, a TEGNA Media company, is seeking a Digital Sales Coordinator.  The right individual for this position will be charged with helping our Sales team succeed by delivering customer solutions through an integrated suite of media platforms.  The position reports to The Local Sales Managers and Station Manager. This position is responsible for assisting in the creating and executing of a sales strategy for a market leading television station and suite of digital properties.

 Responsibilities of the position include:

  • Accurately identify, monitor and forecast sales and marketing trends for key business segments in all things digital.
  • Assist the Local Sales Managers and Station Manager in the development of short-term, mid-term and long-term strategies using our integrated suite of products.
  • Complete appropriate business activity reports and forecasts as required.
  • Work with Local Sales Managers and Station Manager to establish a clear vision for the department from revenue to behavior; set goals and standards, monitor performance and hold team members accountable
  • Drive profitable growth through management of ad inventory across core site and audience extension networks
  • Provide thorough and accurate forecasts
  • Work with Local Sales Managers and Station Manager to price and package new interactive products and report on their sales success or challenges
  • Create and maintain smooth workflow processes between station departments to create effective integrated sales systems and guarantee operational efficiency
  • Fully understand technologies that are foundational to the digital advertising enterprise
  • Remain current on industry trends in the digital space; e.g., mobile, display, video, SEM, email marketing.
  • Identify market potential through lead generation and qualification.
  • Expand sales in existing accounts by introducing new products and services; developing new applications.
  • Coach sales staff by participating in client meetings, building relationships with top clients and being active in the community.
  • Responsible for setting the pace along with the Local Sales Managers and Station Manager for local account executives and constantly providing feedback to better their performance.
  • Other duties as assigned

 

Job Requirements

JOB REQUIREMENTS 

  • Work experience in digital sales.
  • Work experience in digital media.
  • Track record of assisting in the building, developing and training strong digital sales teams is desired.
  • A track record of successfully generating revenue for company and advertisers is desired.
  • Strong problem solving and analytical skills required.
  • Must have strong time management and organizational skills; candidate must be able to work in a fast paced, ever-changing environment.
  • College degree preferred.

 

About TEGNA:

TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. Our purpose is to serve the greater good of our communities - through empowering stories, impactful investigations and innovative marketing services.  

As one of the most geographically diverse broadcasters in the U.S., TEGNA is a best-in-class operator with 49 television stations (including those serviced by TEGNA) and two radio stations in 41 markets from coast to coast. We are the largest owner of Big Four affiliates in the top 25 markets and reach one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 35 million across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA's stations have over 25 million social followers.  TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards. 

 TEGNA also provides local and national partners custom, targeted and innovative campaigns through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.  In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities.  For more information, visit www.TEGNA.com.  

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.