Digital Sales Coordinator

Date Posted: 4/19/2019

Job Description

​WHAS11, the TEGNA owned ABC affiliate in Louisville, KY, is seeking a Digital Sales Coordinator who will work with our sales team to create unique and strategic digital advertising solutions to deliver customer results and monitor campaigns for optimum performance.  We are interested in candidates who are motivated to learn and implement solutions we offer through TEGNA Marketing Solutions- one of 32 companies with a Google Premier partnership.  This position reports to the Digital Sales Manager.​

  • Assist the sales team in collaborating and creating digital sales proposals for clients
  • Implementation and execution of orders to be placed on our site
  • Report monthly metrics to Account Executives, clients and ad agencies
  • Manage and communicate inventory sell through percentages to staff
  • Monitor competitor websites for new revenue opportunities
  • Track and update sales ranking reports​


Job Requirements

  • 4-year degree preferred
  • One year of related work history or degree in field related to digital media/advertising
  • Strong written and communication skills
  • Proficiency with Excel, Word, PowerPoint and Outlook
  • Some digital experience, including knowledge of online/mobile display advertising
  • Desire to gain additional exposure to our complete suite of digital products
  • Ability and desire to multitask, manage multiple assignments and prioritize tasks in a fast-paced, deadline-driven, team-oriented environment
  • The position is based in Louisville, KY at WHAS11 ​


TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.



Job Snapshot

About Us

WHAS11 is woven into the very fabric of Louisville and Kentuckiana, dating back to our first broadcast in March of 1950. The station was a trailblazer, being the area’s first to use newsreel film and the first to bring the nation a live television broadcast, the iconic Kentucky Derby. Built on journalistic excellence and a commitment to improve the communities we serve, WHAS11-On Your Side is proud to be Kentuckiana’s first choice for news on-air, on-line, and mobile, quality local programming, and community involvement. We stand up for Kentuckiana by holding people in positions of power accountable to get things done and keep their promises. We celebrate what’s great about our communities, the people, our love of family and heritage, our sports teams, and of course our unique Kentucky “spirits” and great food.

In 1954, the WHAS Crusade for Children began a yearly tradition of raising money to help the area’s remarkable children. Over the course of its rich history, the nationally-recognized foundation has raised hundreds of millions of dollars for special needs children throughout Kentuckiana.

In 2015, Gannett spun its publishing properties from its broadcast and digital properties, making WHAS11 part of TEGNA Media, one of the largest, most geographically diverse broadcasters in the U.S.

The WHAS11-On Your Side team has won numerous local and national awards for reporting and community service including countless regional Emmy and Edward R. Murrow awards.