Digital Sales Manager
at TEGNA

Date Posted: 9/16/2020

Job Description

KGW Media Group in Portland, OR is looking for a Digital Sales Manager to develop and execute a winning sales strategy that delivers customized customer solutions through an integrated suite of media platforms. More clearly put: a “boots-on-the-ground” digital leader with a proven track record and passion for training and transforming digital sales culture.

The team

KGW walks the walk when it comes to service to the Portland area and SW Washington communities. We are a trusted partner, going above and beyond to help local business thrive. When you join our team, you will be “raising the bar” to reach even higher success in providing client results, offering best in the business products such as Premion, our award-winning streaming platform.

Responsibilities

  • Define, develop and communicate customized strategies to demonstrate the value of digital campaigns and grow sales to new and existing clients;
  • Build active pipeline of integrated sales opportunities and close business while collaborating with local sales team to drive results for client;
  • Manage the startup process of all digital campaigns
  • Monitor all digital campaigns pacing and effectiveness to ensure campaign delivery
  • Report monthly metrics and campaign results to the account executives and assist account executives in interpreting the results to the client
  • Manage and communicate inventory sell through percentages and avails to staff for all digital solutions
  • Serve as the in-market digital product expert with ability to share and impart digital product knowledge to the entire sales team;
  • Assist in the development of sales presentations
  • Attend sales calls as the digital expert on our product offerings
  • Utilize TEGNA Attribution and industry leading OTT solution PREMION;
  • Hire, onboard, develop, manage, train and coach account executives, account managers and digital fulfillment team members;
  • Build a pipeline of high-quality future talent;
  • Network nationally, regionally, and locally to stay updated on emerging digital trends, rates and product solutions.

Job Requirements

Requirements

  • Bachelor’s degree required
  • Five years of advertising, media or digital sales experience
  • Three years of sales management experience
  • A track record of building and leading teams in a fast-paced environment.
  • Expert knowledge of all facets of digital sales and marketing with expert level OTT, SEM, social and targeted display
  • Adept at creating new revenue opportunities from synergies between interactive sales and other mediums (broadcast, radio, print)
  • Ability to synthesize complex issues into manageable solutions both internally and externally.
  • Google AdWords and Interactive Advertising Bureau (IAB) certifications highly desirable
  • Strong attention to detail, ability to multi-task and follow-through projects to completion
  • Strong presenter and communicator with internal and external customers and partners
  • Must possess a winning attitude, great energy, and enthusiasm for their craft

 

About TEGNA

 

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

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Job Snapshot

About Us

Come join KGW, the NBC affiliate in beautiful Portland, Oregon. Be part of a team that’s dedicated to serving and making a difference in our community. KGW hires dynamic and talented journalists, digital media experts, marketing masterminds, and customer-focused sales executives.

KGW produces 7 hours of local news and programming every weekday. The station also maintains an award-winning website dedicated to providing unique and in-depth reporting on issues that most affect our community. All of this content is easily accessed through our multiple digital apps. Wherever people need news and information, KGW is there.

When you join our company, you join an organization based on strong values: community, integrity, innovation, and teamwork. KGW offers a competitive benefits program that includes medical, dental and vision benefits for you, your spouse or partner and your dependents as well as life insurance, a 401(k) Savings Plan, and more.
 
With nearly 60 years in the Portland market, come join the most respected TV station in Oregon!