Digital Sales Manager
at TEGNA

Date Posted: 9/9/2019

Job Description

KVUE, a TEGNA Media Company, has an exciting opportunity for a Digital Sales Manager to join our dynamic and forward-thinking sales team. The ideal candidate will showcase his or her strategic and entrepreneurial expertise by leading a team of account executives and executing a digital sales strategy that delivers customized customer solutions through an integrated suite of media platforms. People leadership and mentoring are important to this role. This position reports to the Director of Sales.​​

Responsibilities 

  • The Digital Sales Manager works with Account Executives on developing proposals and digital strategies, going on weekly sales calls and developing opportunities that drive customer results. Also, responsible for working with the account management teams on optimization strategies to ensure campaign delivery and attainment of customer goals.
  • Oversees the Automotive Team specific to Cars.com and all associated revenue goals and responsibilities as part of our affiliate agreement.
  • Work as the station champion for all OTT (Premion) services and proactively work with the account management teams on training rollouts, updates, reporting and optimization efforts that ensure client success.
  • Proactively monitors and manages campaigns to make appropriate adjustments to improve performance and ongoing optimization for all digital accounts. 
  • Attends sales calls with Account Executives as needed to help them prepare and deliver customer- centric solutions.
  • Communicates results and proof of performance to customers in tandem with Account Executives at a minimum of once per month.
  • Works with the Integrated Marketing Strategists/Account Managers to ensure deadlines are met and client performance is delivered as promised.  Supports an active dialogue with the Digital Client Services teams across multiple product lines ensuring customers goals are met.
  • Attends/hosts weekly sales meetings and training sessions to implement go-to-market strategies for a variety of digital products.
  • Consistently train and educate the sales staff as well as the local market on TEGNA’s solutions and differentiators.  
  • Creativity, flexibility, and ability to change and learn with our industry are also keys to success.
  • Provides on- going recommendations to Account Executives and clients to upsell and cross-sell our vast product offerings.  Customer satisfaction is the top priority.
  • Manages performance of a team of direct report Account Executives as assigned by the Director of Sales.
  • Oversight of internal workflow process
  • Responsible for revenue forecasts and reporting​

Job Requirements

Requirements

  • Full working knowledge of all aspects of Digital Marketing including Google Analytics, OTT / OLV Video Services, Search Engine Marketing (SEM/PPC), Targeted Display (Banner Advertising), Native Advertising, Web Site Optimization, including services for Organic Search SEO, Social Media Advertising, and Email Marketing
  • Minimum of 3 years of experience in a similar role
  • Minimum of 2 years managing direct reports, preferably outside sales
  • Google Certification preferred​

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

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Job Snapshot

About Us

KVUE stands for excellence - in everything we do. Whether it’s producing Austin’s highest rated newscasts, most popular news website, or most-followed social media outlets, KVUE is committed to being a positive contributor within our community, through our service. This goal is part of the foundation on which the station was built, and remains a guiding principle for the staff as we continue to honor this commitment. Our mission to inform and educate with local news and community outreach is accomplished on multiple platforms and extends throughout the year.