Digital Sales Manager
at TEGNA

Date Posted: 5/6/2020

Job Description

TEGNA is breaking the mold for how media companies operate. Recently named Station Group of the Year by Broadcasting and Cable, we have committed vast resources to transform our sales operations. To compete and win in the new media landscape we need innovative sales leaders to join us on this journey and be part of our future growth and success. Are you ready?

The Opportunity

WTIC/WCCT is looking for a Digital Sales Manager to develop and execute a winning sales strategy that delivers customized customer solutions through an integrated suite of media platforms. People leadership and mentoring are an important part of this role and growing new enterprise accounts will be the key measure of success.

  • Do you have deep knowledge of digital sales and marketing?
  • Are you confident that you have what it takes to lead and develop sales teams?
  • Does the ever-changing media landscape excite you?
  • Do you like the intensity of a fast-moving environment?
  • Are you an innovator?

Roles and Responsibilities:

  • Define, develop and communicate strategic plan to demonstrate the value of digital campaigns and grow sales to new and existing clients
  • Build and monetize active pipeline of integrated sales opportunities and close business while collaborating with local sales team/sales leadership to drive client satisfaction, retention and drive incremental revenue
  • Serve as the in-market digital product expert with ability to share and impart digital product knowledge to the entire sales team and demystify complex suite of integrated media solutions into simple, actionable learning points that can be translated into effective sales process steps that drive revenue

Job Requirements

  • Bachelor’s degree required
  • Five years of advertising, media or digital sales experience
  • Three years of sales management experience
  • Expert knowledge of all facets of digital sales and marketing with expert level SEO, SEM, social and targeted display
  • Adept at creating new revenue opportunities from synergies between interactive sales and other mediums (broadcast, radio, print)
  • Must have advanced PC skills including Microsoft Office
  • Google AdWords and Interactive Advertising Bureau (IAB) certifications highly desirable
  • Strong attention to detail, ability to multi-task and follow-through projects to completion
  • Strong presenter and communicator with internal and external customers and partners
  • A valid driver’s license with an excellent driving record, as well as reliable transportation and proof of insurance

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is a media company innovating in the digital age. Our purpose is to serve the greater good of our communities - through empowering stories, impactful investigations and innovative marketing services.

As one of the most geographically diverse broadcasters in the U.S., TEGNA is a best-in-class operator with 62 television stations (including those serviced by TEGNA) and four radio stations in 51 markets from coast to coast. We are the largest owner of Big Four affiliates in the top 25 markets and reach 41.7 million television households, or 39 percent of all TV households nationwide. Each month, TEGNA reaches 50 million adults across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA stations have over 31 million social followers.

TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. DuPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.

TEGNA also owns leading multicast networks, Justice Network and Quest, which offer unique ad-supported programming. Justice Network is focused on the popular true-crime, mystery and investigation genre, while Quest features factual-entertainment programs such as science, history, and adventure-reality series.

TEGNA also provides local and national partners custom, targeted and innovative campaigns through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.

In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities.

For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

#LI-NS1

Job Snapshot

About Us

FOX 61 (WTIC-TV) is one of the nation's highest-rated FOX Network affiliates, providing Connecticut viewers with outstanding news, entertainment, sports and local event programming.
FOX 61 is Hartford and New Haven’s home for Major League Baseball, including the World Series and NFL Football from regular season through the playoffs plus, the 2020 Super Bowl.
FOX 61 is the market leader in news, producing more than 61 hours of local news and public affairs programming each week; more than any other station. Its award-winning local news team is committed to keeping the public informed through fox61.com, and its social media followings on Facebook, Twitter, Instagram and mobile apps. Connecticut audiences can “Expect More” from FOX 61 News.