Digital Sales Manager
at TEGNA

Date Posted: 6/14/2019

Job Description

DSM @ WCNC, Charlotte, NC

TEGNA is breaking the mold for how media companies operate. Recently named Station Group of the Year by Broadcasting and Cable, we have committed vast resources to transform our sales operations. To compete and win in the new media landscape we need an innovative Digital Sales Manager to join us on this journey and be part of our future growth and success. Are you ready?

The Opportunity

WCNC in Charlotte is looking for a Digital Sales Manager to execute a winning sales strategy that delivers customized customer solutions through an integrated suite of media platforms. Your ability to drive sales and help sales professionals grow new enterprise accounts will be the key measure of success.

If you can answer yes to the following questions and want to be part of a progressive team in the ever-changing Charlotte area marketplace then this is the place for you!

  • Do you have deep knowledge of digital sales and marketing?
  • Do you enjoy delivering sales results by providing great ideas and strategy through solutions based selling?
  • Does the ever-changing media landscape excite you?
  • Do you like the intensity of a fast-moving environment?
  • Are you an innovator?

Responsibilities

  • Communicate strategic plan to demonstrate the value of digital campaigns and grow sales to new and existing clients
  • Drive and help monetize an active pipeline of integrated sales opportunities.
  • Help close business while collaborating with digital and local sales team/sales leadership to drive client satisfaction, retention and drive incremental revenue
  • Serve as the in-market digital product expert with ability to share and impart digital product knowledge to the entire sales team and demystify complex suite of integrated media solutions into simple, actionable learning points that can be translated into effective sales process steps that drive revenue
  • Network nationally, regionally, and locally to stay updated on emerging digital trends, rates and product solutions
  • Manage the startup process of all digital campaigns
  • Monitor all digital campaigns pacing and effectiveness to ensure campaign delivery
  • Execute creative development for all digital advertising
  • Report monthly metrics and campaign results to the account executives and assist account executives in interpreting the results to the client
  • Manage and communicate inventory sell through percentages and avails to staff for all digital solutions
  • Monitors competitive media trends to identify opportunities to increase market share
  • Assist in the development of sales presentations
  • Attend sales calls as the digital expert on our product offerings

Job Requirements

  • Bachelor’s degree required
  • Minimum two years of digital advertising/media sales management experience
  • Proven track record of digital sales success
  • Expert knowledge of all facets of digital sales and marketing with expert level SEO, SEM, social and targeted display
  • Adept at creating new revenue opportunities from synergies between digital sales platforms and broadcast television
  • Must have advanced PC skills including Microsoft Office
  • Google AdWords and Interactive Advertising Bureau (IAB) certifications highly desirable
  • Strong attention to detail, ability to multi-task and follow-through projects to completion
  • Strong presenter and communicator with internal and external customers and partners
  • Must possess a winning attitude, great energy, and enthusiasm for their craft

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About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.