Digital Sales Specialist
at TEGNA

Date Posted: 3/18/2019

Job Description

​​​​​​WBIR, a TEGNA Company, has an exciting opportunity for a Digital Sales Specialist to join our dynamic and forward-thinking sales team. The ideal candidate will work strategically with the sales staff to generate creative solutions that deliver customer results through our digital assets, as well as, monitor campaign performance.  ​

  • ​​​​​​Retain and grow our digital revenue by proactively finding opportunities to optimize campaign performance
  • Manage the startup process of all digital campaigns
  • Monitor all digital campaigns pacing and effectiveness to ensure campaign delivery
  • Execute creative development for all digital advertising
  • Assist the sales team with developing creative multimedia recommendations that meet customer's needs, goals, and expectations
  • Report monthly metrics and campaign results to the account executives and assist account executives in interpreting the results to the client
  • Manage and communicate inventory sell through percentages and avails to staff for all digital solutions
  • Educate staff and clients on effective marketing strategies and revenue growth tactics that utilize our digital product suite
  • Monitors competitive media trends to identify opportunities to increase market share
  • Assist in the development of sales presentations
  • Attend sales calls as the digital expert on our product offerings
  • Other duties as assigned by Digital Sales Manager

 

Job Requirements

  • ​Familiar with PPC, social media, targeted display, mobile & video marketing strategies
  • Must possess a winning attitude, great energy, and enthusiasm for their craft
  • Exceptional written and oral communication skills
  • Extensive knowledge of Microsoft Office
  • Proven track record of exceeding expectations

 

About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.