Digital Sales Specialist
at TEGNA

Date Posted: 10/16/2019

Job Description

Purpose: This position manages day to day responsibilities of assigned accounts and team members. Influence and drive sales by providing customer support and by aligning the company’s multimedia solutions with our customers’ marketing objectives.

 

Responsibilities:

  • Facilitates execution of digital campaigns sold by designated Account Executives.  This includes ensuring all digital campaigns are executed on-time, accurately booked and trafficked, and regularly monitored to ensure successful delivery.   
  • Request, update and monitor digital creative scheduling.
  • Execute creative development for all digital advertising.
  • Manage the startup process for digital campaigns including participation on all campaign onboarding calls.
  • Responsible for identifying trends and opportunities to improve product conversion and overall campaign performance.
  • Report metrics and campaign results to the account managers and assist account executives/account managers in interpreting the results to the client.
  • Works in tandem with AE, Integrated Marketing Strategist, TEGNA Marketing Solutions, all 3rdparty vendors and others to support client needs.
  • Attends sales meetings and training to obtain sales, product and process information and keep abreast of company products and services to articulate to client, when appropriate.   
  • Able to make decisions and solve problems independently to support customer needs and on behalf of designated Account Executives.
  • Works with all departments in the station to fulfill sponsorships and promotions.
  • Understands station’s products, processes and services in order to articulate to clients, when appropriate.  
  • Works closely with TEGNA Imaging and Ad Design Center to coordinate creative implementation of digital campaigns.
  • Communicates digital recaps to Account Executives and/or customers by compiling, analyzing & reconciling web analytics at the end of each campaign or at the end of each month.
  • Serves as point of contact with Central Ad Ops for campaign changes and maintenance.
  • Other duties as assigned by the Digital Sales Manager.

Job Requirements

  • Minimum 2 years of online marketing experience, ideally from a digital agency or online media outlet.
  • Ability to work effective as part of a team and independently.
  • Ability to handle multiple tasks and projects effectively under deadline pressure.
  • Ability to effectively solve problems.
  • Creative and able to adapt quickly to change.
  • Position requires strong written and verbal communication skills, as well as strong organization and time management.
  • Familiar with SEM, Social Media Advertising, Targeted Email, CTV/OTT, Targeted Display, mobile and video marketing strategies.
  • Extensive knowledge of Microsoft Office, Double Click for Publishers, Google Analytics and Facebook Blueprint certification preferred.
  • Proven track record of exceeding expectations.

 

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

 

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

First Coast News(FCN), WTLV /WJXX, a duopoly combining the powers of the ABC and NBC networks, is committed to being “First For You.”  On a daily basis we demonstrate through consumer advocacy, targeted station projects, a dedicated sales force, and strong marketing our ability to put the needs of viewers first.   First Coast News takes the news of the day a step further to impact the lives of people where they need it most, finding elements of a story that relates to everyone.  FCN is a voice for the voiceless and holds those in power accountable. We want to make our community a better place.

Why live on the First Coast? The First Coast is a very unique area.  From the beauty of Amelia Island, to the historic culture of St. Augustine, to Jacksonville itself, with its thriving beach communities, there’s so much to offer.  There are numerous outdoor activities, the NFL’s Jacksonville Jaguars and beautiful beaches to enjoy year-round.