Digital Sales Specialist

Date Posted: 1/14/2020

Job Description

TEGNA Sacramento/ABC10 has an immediate opening for a Digital Sales Specialist.  The DSS works with the Account Managers and staff to generate creative solutions that deliver customer results through digital assets. This team member is directly responsible for campaign activation, optimization, reporting, and metrics interpretation to deliver successful contracted campaigns as ordered and pave the way for return business and/or upsell. ​


  • ​Participate in strategy and new business development meetings with Account Executives and Sales Managers.
  • Onboard, manage, and work with fulfillment teams to optimize, analyze, and report on campaigns in Paid Search (Google AdWords), Display (including Programmatic), Paid Social (Facebook, Instagram), OTT, and email.
  • Monitor campaigns weekly, and if need be daily, and make recommendations to improve key performance metrics.
  • Responsible for checking creative spec's, trafficking all assets on a timely manner and ensure all campaigns are live and pacing, and pull reports from dashboards at the end of every campaign.
  • Request, compile and submit all necessary parameters and assets needed to fulfill campaigns and develop clear and comprehensive traffic instructions based on assets collected for effective transmission of details to fulfillment teams.
  • Communicate effectively with various fulfillment teams and internal teams to obtain all information necessary for campaign sales and execution. ​
  • Create campaign recaps and sales proposals as needed.

Job Requirements

Requirements​ ​

  • Bachelor's degree
  • 1-3 years of experience in media, digital media preferred.
  • Excellent knowledge of Microsoft Excel, Power Point, and digital metrics.
  • Google AdWords certification.
  • Basic knowledge of PPC, paid social media, display, email and OTT.
  • Prior experience working with reporting dashboards.
  • Strong analytical and reporting skills.
  • Strong time, email management and organizational skills.
  • Excellent verbal, written, and presentation skills.
  • Ability to work independently within a team environment.
  • Ability to manage multiple projects at once and deliver great performance under pressure.
  • Detail oriented and work with a sense of urgency.
  • Desire to win and grow. ​



TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit


TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.



Job Snapshot

About Us

ABC10 (KXTV) is the ABC affiliate in Sacramento, Stockton and Modesto, California.  Since 1955, ABC10 has served northern California by delivering important news, information and entertainment programming.  Today, ABC10 continues to grow and innovate by connecting with new audiences over the air on television and through digital platforms including social media.  We program more than 30 hours of local news each week and offer an expanding portfolio of websites, hyper-local sites and mobile apps.