Digital Sales Specialist
at TEGNA

Date Posted: 9/20/2020

Job Description

Local 5 / CW Iowa 23, the TEGNA-owned ABC & CW affiliates in the Des Moines, IA market, is the place to be if you are looking for an exciting, cutting-edge atmosphere where you can thrive and develop your professional skills. We are looking for a talented individual to join our team as a Digital Sales Specialist.

 You will work strategically with our sales staff to generate creative solutions that deliver customized digital campaigns through our multi-media assets as well as monitor campaign performance against specific KPI's (Key Performance Indicators). The individual must possess knowledge of video and banner ad sales and design, OTT (over the top), mobile platforms, social media, SEO and SEM. This position reports to the Digital Sales Manager.

Responsibilities:

  • Digital order entry with high level of accuracy.
  • Request, update and monitor digital creative scheduling.
  • Execute creative development for all digital advertising.
  • Manage the startup process for digital campaigns including participation on all campaign onboarding calls.
  • Monitor digital campaigns pacing and effectiveness to ensure campaign delivery.
  • Assist the sales team with developing creative multimedia recommendations through research to meet customers' expectations while utilizing our digital product suite.
  • Retain and grow our digital revenue by proactively finding opportunities to optimize campaign performance.
  • Report monthly metrics and campaign results to the account managers and assist account executives/account managers in interpreting the results to the client.
  • Manage and communicate inventory sell through percentages and avails to staff for all digital solutions.
  • Educate staff and clients on effective marketing strategies and revenue growth tactics that utilize our digital product suite.
  • Communicate and create sheets for sales staff on successful digital campaigns.
  • Work as a liaison with 3rdparty vendors (G/O Digital, HOOT, Collective, Premion).
  • Reconcile / audit 3rd party billing (G/O vs Wide Orbit).
  • Attend client campaign recap meetings as the digital fulfillment expert.
  • Attend sales calls, if needed, as the digital expert on our product offerings.
  • Other duties as assigned by LSM and or DSM.

Job Requirements

Requirements:

  • Minimum 3 years of account engagement in a professional, fast paced sales environment.
  • Ability to work effective as part of a team and independently.
  • Ability to handle multiple tasks and projects effectively under deadline pressure.
  • Ability to effectively solve problems.
  • Creative and able to adapt quickly to change.
  • Position requires strong written and verbal communication skills, as well as strong organization and time management.
  • Familiar with OTT, SEO, SEM, Social Media, targeted display, mobile and video marketing strategies
  • Extensive knowledge of Microsoft Office
  • Proven track record of exceeding expectations

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

We have the ability to expose wrongdoings, help change laws, support local economies and bring communities together in times of crisis. Every day, our stations use storytelling to empower citizens to know about their community, learn about their neighbors and hear perspectives they would not otherwise encounter.
TEGNA has won more national journalism awards over the past five years than any other local broadcaster including multiple Gracie Awards from the Alliance for Women in Media, Alfred I. duPont-Columbia University Awards, George Foster Peabody Awards, National Edward R. Murrow Awards and Service to America Awards from the National Association of Broadcasters Education Foundation.