Digital Sales Specialist
at TEGNA

Date Posted: 10/7/2019

Job Description

WCSH 6  is seeking a Digital Sales Specialist (DSS) to join our sales team. This position works strategically with the sales staff to generate creative solutions that deliver customer results through our digital assets, as well as, monitor campaign performance. The DSS must have expert knowledge of digital marketing including social media, SEO/SEM. 

Responsibilities:

  • Digital order entry with high level of accuracy.
  • Request, update and monitor digital creative scheduling.
  • Execute creative development for all digital advertising.
  • Manage the startup process for digital campaigns including participation on all campaign onboarding calls.
  • Monitor digital campaigns pacing and effectiveness to ensure campaign delivery.
  • Retain and grow our digital revenue by proactively finding opportunities to optimize campaign performance.
  • Report monthly metrics and campaign results to the account managers and assist account executives/account managers in interpreting the results to the client.
  • Manage and communicate inventory sell through percentages and avails to staff for all digital solutions.
  • Educate staff and clients on effective marketing strategies and revenue growth tactics that utilize our digital product suite.
  • Work as a liaison with 3rd party vendors (G/O Digital, Collective, Premion).
  • Reconcile / audit 3rd party billing (G/O vs WO).
  • Attend client campaign recap meetings as the digital fulfillment expert.
  • Other duties as assigned by LSM and or DSM.

Job Requirements

Requirements:

  • Minimum 2 years of account engagement in a professional, fast paced sales environment.
  • Ability to work effective as part of a team and independently.
  • Ability to handle multiple tasks and projects effectively under deadline pressure.
  • Ability to effectively solve problems.
  • Creative and able to adapt quickly to change.
  • Position requires strong written and verbal communication skills, as well as strong organization and time management.
  • Familiar with SEO, SEM, Social Media, targeted display, mobile and video marketing strategies
  • Extensive knowledge of Microsoft Office
  • Proven track record of exceeding expectations  

About TEGNA

 

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

 

 

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

 

Job Snapshot

About Us

What's in it for you? WCSH 6 offers a competitive benefits program to qualified employees. This program includes medical, dental and vision benefits for you, your spouse or partner, and your dependents as well as life insurance, supplemental life, spousal life, child life, accident insurance, and flexible spending accounts. In addition, the Company also provides generous vacation time, sick pay, short-term disability (STD), long-term disability (LTD), a 401(k) Savings Plan and more.