Digital Support Specialist
at TEGNA

Date Posted: 5/11/2019

Job Description

JOB DESCRIPTION

WFMY News 2 is seeking a Digital Support Specialist to join our dynamic team. This key role oversees all digital advertising sales campaigns with a primary focus on fulfillment. The successful candidate will have a digital background, meticulous attention to detail, and the ability to execute a variety of tasks in a fast-paced, multi-tasking sales environment.

Responsibilities:

  • Manage and coordinate the execution of all digital sales including: display and search advertising, email marketing, OTT and video advertising, search engine optimization, and social advertising. Other responsibilities may include knowledge of social media management (SMM) and Social Ad campaigns.
  • Monitor and optimize campaign performance, and proactively make recommendations to retain and grow digital revenue.
  • Interface with Account Executives to manage campaign fulfillment and performance.
  • Work with corporate teams and outside vendors to fulfill and manage campaigns.
  • Complete campaign order entry and assist with billing.

Job Requirements

Job Requirements & Qualifications:

  • Proven knowledge and work experience in digital marketing solutions such as SEO, SEM/PPC, social media management and advertising, web development, email marketing, data analysis, etc.
  • Previous sales/support experience in digital media, including at least one year of digital campaign management.
  • A positive personality that promotes great communication and professional relationship-building.
  • Strong communication skills with an emphasis on being a team player and providing excellent customer service.
  • Ability to multitask, prioritize and stay focused in a fast-paced, deadline driven and team-oriented environment.
  • Exceptional project management skills, organizational skills and ability to work collaboratively.
  • Proficient in Outlook, Excel, Word, and PowerPoint. Photoshop skills a plus!
  • Experience with digital advertising platforms such as Google Ads, Facebook Ads Manager, Google Ad Manager (GAM) and Google Analytics. Google AdWords certification a plus!
  • Bachelor’s degree preferred.

WFMY offers a competitive benefits package including health, dental, vision, EAP, flexible spending accounts, life insurance, holiday, paid time off, and 401(k).

 #LI-AC1

About TEGNA:

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.