Digital Yield Analyst
at TEGNA

Date Posted: 8/7/2020

Job Description

Premion, the new "Over-the-Top" advertising and media business, seeks a Digital YIELD ANALYST in NYC to support partner and campaign profitability oversight for our OTT business. Reporting to the Yield Manager, you will collaborate both internally and externally across business development, technology, sales and operations to ensure profitability.

 

This is an excellent opportunity to build process and relationships in a thriving team environment. Be a part of this exciting cutting-edge team at TEGNA!

 

This position is responsible for yield management activities using Freewheel and other possible sources of inventory, liaising with the business development team to ensure partner agreements are being executed appropriately and managing campaigns to profitability goals.  This team will also add insight into any campaign management issues that arise for our Ad Ops team. The right person for this role must thrive in a dynamic, fast-paced collaborative environment, wants an opportunity to make a significant impact and jumps at the opportunity to take on new challenges.

Premion is a high growth division of TEGNA.​

​Responsibilities:

  • Pull inventory forecast reports from the ad server
  • Allocate orders based on inventory availability and profitability
  • Add products to campaigns through our Order Management system
  • Work with Campaign Management to ensure optimal monthly CPM is met
  • Collaborate with Publisher Development to ensure partner guarantees are met
  • Participate in development and maintenance of company systems and process automation.

THIS DESCRIBES YOU:

  • You have a positive approach to challenges
  • You enjoy being strategic and problem-solving
  • You can leverage quantitative thinking to manage profitability
  • You have excellent attention to detail. Able to set high standards and hold yourself accountable
  • You have a passion for online advertising, media, and music

Job Requirements

  • 2 years of work experience in Yield or Campaign Management (video ad experiences a strong plus)
  • 2 years experience with ad servers like Freewheel of Google Ad Manager (GAM/DFP)
  • Experience with Programmatic a +
  • Experience with AdJuster a +
  • Demonstrated analytical abilities
  • Must be able to multi-task multiple account projects, work well under pressure and excel in a fast-paced, high-energy start-up environment
  • Excellent verbal, written and MS Office (Word, Excel, PowerPoint) skills. Advanced Excel Skills a must
  • Teamwork and interpersonal skills. Trustworthy and dependable
  • Superior organizational skills and attention to detail
  • Able to set high standards and hold yourself accountable
  • Bachelor's degree from an accredited university/college in related analytics discipline required.  ​

 

About TEGNA

 

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

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Job Snapshot

About Us

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 35 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest that reach more than 87 million U.S. television homes. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.