Director, Marketing
at TEGNA

Date Posted: 11/14/2019

Job Description

Director of Marketing

11Alive, the NBC affiliate in Atlanta, Georgia has a tremendous opportunity for an experienced, enthusiastic and creative visionary to grow our multi-platform brand and audience.  The Director of Marketing is a dynamic and forward-thinking team leader.  Responsible for the development, execution and performance of brand-and-buzz-building multi-platform strategies and a member of the leadership team, the Director of Marketing will push boundaries to achieve results including ratings, digital audience growth, revenue and brand health. The Director of Marketing also plays a key role in the station’s overall strategic planning and budgeting process. The ideal candidate will inspire creative excellence, and consistently ask “what if” to deliver 360-degree consumer and advertiser campaigns for maximum reach and impact.

You will serve as our lead, internal and external “Where Atlanta Speaks brand ambassador. You will also serve as a key business partner within the organization, taking ownership of a focused multi-platform strategic marketing plan that pushes boundaries and exceeds the needs of our audience, customers and community. You will lead the development and execution of that plan and own its results. Additional expectations of this position include:

  • Leading and inspiring a team of talented creatives. You will ensure the team is a high-performing unit that is well developed via training, ongoing feedback, development opportunities and regular performance appraisals.
  • Managing creative processes including but not limited to: facilitating collaborative brainstorming, writing creative briefs, providing creative feedback and listening to the ideas of others with a sense of how any given project/potential idea may play out in the marketplace.
  • Producing effective presentations that sell a given strategy, tell a story and persuasively sell-in concepts, strategies and tactics to all department levels.
  • Working closely with the local revenue team on innovative campaigns that fulfill client needs, drive client results and increase the generation of non-traditional/new business revenue.
  • Collaborating regularly with content leaders on audience development strategies. Applying data, analytics and insights to marketing campaigns that promote sweeps, content partnerships, digital products, community partnerships and more.
  • Serving as a key leader in the development and implementation of plans that unite and align content, sales, community and social.
  • Creating data-driven, targeted and integrated media plans that leverage off-channel spends, trade partners, co-op budgets and other tactics.

Job Requirements

 

  • Minimum of 7 years consumer marketing experience with a promotion-specific record of success especially in broadcast, cable, digital or agency (marketing/digital/advertising). Must understand the value of promotions placement across multiple mediums as a fundamental driver in executing the brand strategy. Television experience preferred but not required.  College Degree in Marketing preferred.
  • A planner by nature, able to operate with a sense of urgency in the present and be constantly looking 6-18 months out to bring organization, order and planning to the larger marketing team.
  • Real-time, multi-platform marketing experience with proven record of marketing content on linear and non-linear platforms.
  • Ability to spot trends and build future-proof strategies that grow audiences amidst rapidly changing content, technology, societal and consumer landscapes
  • Insight-driven with an ability to work with local and corporate research teams, data analytics platforms (Google Analytics, Chartbeat, Crowdtangle, Tableau) and 3rd party vendors to garner insights and translate those into effective, measurable marketing strategies.
  • Strong management track record with demonstrated success leading a brand-centric, multi-platform creative team as well as proven ability to manage up and across in collaborative fashion.
  • Experience creating and measuring integrated advertising campaigns supported by an outstanding creative ability and an exceptional portfolio.
  • Ability to work with a sense of urgency within a deadline-oriented, fast-paced team environment, juggling multiple projects and priorities at once.
  • Comfortable working non-traditional hours in breaking news situations.

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

Be a part of the most awarded media team in Atlanta by joining the Networks of 11Alive!  The Networks of 11Alive include WXIA-TV, WATL-TV, Bounce TV, Antenna TV and numerous digital and social media products and are a part of the highly-respected TEGNA Media portfolio.  Salespeople, storytellers, marketing gurus, digital experts and production specialists all feel at home here and it’s where Atlanta’s most creative personalities feel inspired!
Every day, all of us at 11Alive are given the rare opportunity to effect change for the good of Metro Atlanta.  We vow to make life better for the people we serve.  We get results.  We can do this because people trust us to do the right thing.  We don’t take that trust for granted.  We know it is earned every day, in every conversation, in every story.  We are changing the face of local news … by serving the greater good of our community.

11Alive is here to:

  •     Hold the powerful accountable.
  •     Inform and enlighten.
  •     Seek truth, seek action, and seek solutions.
  •     Be a voice for the voiceless.
  •     Hold ourselves and other people accountable.
  •     Celebrate those who make our community better.