Director of Content

Date Posted: 8/17/2019

Job Description

We are looking for a dynamic, digital, innovative, production oriented, enterprise minded Director of Content. We have our eyes firmly fixed on the future, always looking for brand new ways to engage, educate and entertain our audiences. Not interested in maintaining the status quo.

KSDK-TV and TEGNA are adopting a new leadership structure for some of our news and content teams to ensure our 24/7 digital operation produces exciting, unique, shareable content. 

The content teams will be led by a Director of Content who will oversee the vision, hiring and strategy for all editorial coverage. He/She will directly oversee the News Content Director, Digital Content Director and Local Programming Director. The News Content Director, Digital Content Director and Local Programming Director will be responsible for the day to day running of the content operation, including creation and distribution of impactful content across all platforms. The Digital Content Director has expertise in digital storytelling, the News Content Director has expertise in quality broadcast journalism and the Local Programming Director in lifestyle and entertainment storytelling. All have equal editorial input and are responsible for sharing their expertise with the content teams.  

Qualified candidates for Director of Content must understand a digital operation and the value of full social engagement by the entire team. We are looking for a leader who embraces creative storytelling and investigative journalism as key components of a newscast as well as digital and social platforms. This role will oversee all content operations and be a leader in the strategic vision for station growth. If you have a desire to lead some of the most creative and smart storytellers to tell stories in a unique and engaging way, then this is the role for you!

Job Responsibilities

  • Lead the news and content teams to execute the station’s brand through content creation
  • Lead collaboration with the News Content Director, Digital Content Director and Local Programming Director to develop and drive the content strategy for the station
  • Lead the integration of digital and broadcast content strategies to serve growing audiences on all platforms and to meet or exceed our content KPIs across broadcast and digital platforms
  • Regularly review content strategy and ensure accountability to the content plan
  • Oversee alignment of content team structures to be better equipped to deliver storytelling telling in the digital age
  • Responsible for hiring talent in front of and behind the camera
  • Conduct regular reviews of all content with News Content Director, Digital Content Director and Local Programming Director
  • Collaborate with marketing and community relations on aligning content priorities
  • Inspire and coach superior, unique and engaging storytelling
  • Lead a culture that owns enterprise reporting and storytelling as well as breaking news across all content platforms
  • Ensure the content teams produce high-quality, relevant, local content that sets the operation apart from competitors
  • Partner with News Content Director, Digital Content Director and Local Programming Director to develop annual budget plans
  • Drive and reward creativity, innovation and out-of-the-box thinking that leads to differentiation and success
  • Communicate and coach the content teams on KSDK and TEGNA’s   content transformation initiatives
  • Lead and mentor content leadership and employees
  • Collaborate with News Content Director, Digital Content Director and Local Programming Director to lead recruiting and retention of key news and content positions



Job Requirements

Here’s what you need:

  • Bachelor’s degree in journalism, communications or related field and news leadership experience
  • 7-10 years of content experience, including generation of original content and 2-5 years of experience supervising and leading journalists
  • Solid journalistic and content judgment that emphasizes accurate, fair and unique local content, along with community engagement
  • Deep understanding of tenets of professional journalism
  • Proven ability to develop a content strategy and drive accountability
  • Strong organizational skills, ability to work under pressure and meet deadlines, calm demeanor under stress
  • Must be knowledgeable in broadcast law
  • Must understand digital production and all current digital platforms
  • Active social media participant and strong social media skills





TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit


TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.


Job Snapshot

About Us

We are not a TV station.

We are an information center that believes in connecting with our communities across all platforms with a passion for advocacy, pride in community service and above all, excellence in journalism.

Day in and day out, EVERYONE at KSDK is committed to inform and protect, to showcase the greatness of St. Louis and celebrate the remarkable people who live here.

Yes, our trophy case has 70 years of journalistic hardware, but that is NOT where we hang our hat. At KSDK, we are here for something bigger than ourselves – the opportunity to serve the greater good of St. Louis. We are part of the community, and they are part of us.

We are 5 On Your Side.

If the above made you feel inspired, excited, empathetic or any emotion that motivates you do to amazing things, apply now!