Director of Creative Services

Date Posted: 3/17/2018

Job Description

If you are a born ideator, a lover of all things visual, a creative storyteller at heart and someone who can connect strong creative to overall brand management, keep reading. Has an immediate opening for an inspiring creative director who will oversee all aspects of marketing creative for the brand, including but not limited to: on-air spots, off-channel multiplatform creative, print collateral, social media assets, set redesigns and more.  You will be the creative eyes and ears of the station ensuring cohesion, consistency and modern audience appeal at all times. You will be a coach, teacher, instructor, storyteller and critic simultaneously. Key components of this leadership job include:


  • Guiding the overall look/tone/feel/attitude of the station and serving as the station brand’s chief storyteller. While the news teams tell the stories of the community, you will tell the story of the station.
  • Developing, regularly reviewing, training staff on and ensuring strict adherence to station brand guidelines.
  • Leading the creative process for all station campaigns including but not limited to writing creative briefs, overseeing concepting/production, developing promotions and measuring success
  • Directing all creative that promotes the station and ensuring it meets thresholds for quality, clarity, relevance and other brand health dimensions.
  • Partnering with all stakeholders at the station including news, digital, social, marketing and sales personnel. This includes develop strong and healthy partnerships with on-air talent in order to drive peak marketing performance
  • Conducting creative audits and critiques on minimum of a quarterly basis to consistently aim for greater quality and impact
  • Managing all creative production technology – ensuring the station has best in class tools in this regard and that they are in active use
  • Recruiting, hiring, training and managing team of multimedia marketing producers and if needed, freelancers, with strong writing, shooting and editing capabilities
  • Ensuring all creative production is executed on-time, on-team, on-strategy and on-budget.

Job Requirements




  • Minimum of 7-10 years hands-on creative experience with promotion-specific and demonstrated record of success in the television/news industry, brand management, or marketing/digital/advertising agency.
  • Firsthand, working knowledge of on-air and digital promotion production techniques, and familiarity with current production and photography trends.
  • An intimate understanding of and honed skill set around design, copy, production and other areas of creative.
  • Experience translating broadcast designs and concepts to interactive digital and social media campaigns.
  • Expert knowledge of creative marketing concepts, development and production with proven ability to manage creative projects from conception through implementation. 
  • Experience in managing brand promotions with exceptional understanding of brand voice. 
  • Excellent management, interpersonal, leadership and communication skills with a track record of successfully managing and motivating creative teams.
  • Adept at presentation and concept pitches. 
  • Superior writing skills. 
  • Ability to drive progress, strategically and creatively think in a fast-paced environment.
  • Proficient on Adobe Creative Suite



The ideal candidate is inherently creative and curious, living in a state of constant learning that can benefit the larger organization. They hold themselves to high professional standards, have a good sense of humor, check any ego at the door and can quickly earn the respect of their colleagues.


They aim for nothing short of excellence and are able to present and justify thoughts, ideas and decisions in a clear, concise, and appropriate manner. They are observers of the world, understanding a target audience and how to communicate effectively with that audience in order to change audience behavior.


Ideal candidates also have a positive attitude that persists regardless of obstacles and can foster collaboration and input from the team as a whole. They can easily manage the creative process and facilitate brainstorming remaining always open to the ideas of others with a sense of how any given project/potential idea may play out in the marketplace.


About TEGNA:

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.


Job Snapshot

About Us

12 News (KPNX-TV) is the NBC affiliate in Phoenix and is owned by TEGNA, a national media company where you want to work. We know, because we work here. Reaching more than 2.2 million people each week, we lead the Valley and the state in coverage of the news, issues and events that are important to you and your family. TEGNA Media your typical media company. It’s a fast-paced culture offering extensive growth opportunities that plays to your strengths and fosters your talent.

It’s where reporters, producers, salespeople, storytellers, marketing gurus, digital experts and number crunchers all feel at home, and where the Valley’s most creative personalities feel inspired. Frankly? We know we’re successful because of our people, and we know the importance of keeping them happy. That being said, let’s talk perks.