Director of Digital Content
at TEGNA

Date Posted: 5/15/2019

Job Description

We’re redefining how news is produced and distributed for busy, mobile audiences, and we’re looking for a creative, innovative leader to drive these efforts in one of the top 10 foodie cities in America. The Director of Digital Content for WHAS TV, TEGNA's ABC Affiliate in Louisville, will serve as a member of the senior management team and lead the publication and distribution of engaging, compelling content across multiple platforms. This person will play a key role in charting the station’s content and growth strategy.

 In this role, you will:

  • Manage the digital content team and lead digital strategy to grow multi-platform content, audience and engagement
  • Be the voice of innovation in the newsroom and inspire others to follow your lead
  • Lead our newsrooms to develop workflows that deliver our content 24/7 across current and future platforms with storytelling that is optimized for each screen
  • Analyze and actively use data and metrics to inform editorial and strategic decisions and to create accountability for results
  • Actively partner with the news director and marketing director to create three-screen synergy (TV, digital, mobile) around station content and campaigns
  • Oversee all station efforts in social media including Facebook, Twitter, Instagram, Snapchat, and other emerging platforms.
  • Lead the content team in identifying new content types and innovative technologies that help us reach and serve new audiences
  • Create unique, engaging, and shareable content
  • Be a resource for Sales in its content generation and digital sponsorship efforts
  • Teach, coach, and mentor both members of the digital team and the entire newsroom in best practices for writing and producing content for digital and social platforms
  • Skillfully use social media and digital tools to research, discover and distribute content
  • Collaborate with content leaders across TEGNA to maximize the sharing of our content and to leverage innovation and best practices among stations
  • Hold newsroom employees accountable to TEGNA’s ethical and editorial standards

 

Job Requirements

Here’s what you need:

  • Bachelor’s degree in journalism, communications or equivalent experience in the field
  • 3-5 years of content experience, including at least 1-2 years managing other digital journalists
  • Solid journalistic judgment and a news philosophy that emphasizes accurate, fair and unique local content, along with community engagement
  • A deep understanding of social strategy and SEO with the hunger to keep up with emerging trends
  • Ability to calmly handle live, breaking news situations and the ability to deal with the rapid pace of news
  • Knowledge of online CMS and news production systems along with social newsgathering tools like CrowdTangle and Social News Desk
  • Experience analyzing audience data and identifying behavioral trends, Google Analytics experience a plus.
  • Passion and vision for emerging media
  • Strong organizational and communication skills
  • Ability to work under pressure and meet deadlines

 

About TEGNA:

TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. Our purpose is to serve the greater good of our communities - through empowering stories, impactful investigations and innovative marketing services.  

As one of the most geographically diverse broadcasters in the U.S., TEGNA is a best-in-class operator with 49 television stations (including those serviced by TEGNA) and two radio stations in 41 markets from coast to coast. We are the largest owner of Big Four affiliates in the top 25 markets and reach one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 35 million across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA's stations have over 25 million social followers.  TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards. 

 TEGNA also provides local and national partners custom, targeted and innovative campaigns through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.  In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities.  For more information, visit www.TEGNA.com.  

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

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Job Snapshot

About Us

WHAS11 is woven into the very fabric of Louisville and Kentuckiana, dating back to our first broadcast in March of 1950. The station was a trailblazer, being the area’s first to use newsreel film and the first to bring the nation a live television broadcast, the iconic Kentucky Derby. Built on journalistic excellence and a commitment to improve the communities we serve, WHAS11-On Your Side is proud to be Kentuckiana’s first choice for news on-air, on-line, and mobile, quality local programming, and community involvement. We stand up for Kentuckiana by holding people in positions of power accountable to get things done and keep their promises. We celebrate what’s great about our communities, the people, our love of family and heritage, our sports teams, and of course our unique Kentucky “spirits” and great food.

In 1954, the WHAS Crusade for Children began a yearly tradition of raising money to help the area’s remarkable children. Over the course of its rich history, the nationally-recognized foundation has raised hundreds of millions of dollars for special needs children throughout Kentuckiana.

In 2015, Gannett spun its publishing properties from its broadcast and digital properties, making WHAS11 part of TEGNA Media, one of the largest, most geographically diverse broadcasters in the U.S.

The WHAS11-On Your Side team has won numerous local and national awards for reporting and community service including countless regional Emmy and Edward R. Murrow awards.