Director of Marketing

Date Posted: 3/19/2018

Job Description

WKYC, the TEGNA-owned NBC affiliate, is seeking a Director of Marketing to lead the development and execution of brand-and-buzz-building strategies to grow ratings, audience engagement and revenue on all platforms. A member of the station leadership team as well as a partner to corporate marketing, the Marketing Director will play a key role in the integrated marketing planning and budgeting process. The ideal candidate will inspire creative excellence and consistently deliver consumer and advertiser campaigns for maximum reach and impact.


The Director of Marketing will report directly to the President and General Manager of WKYC, with a dotted line to the TEGNA VP of Marketing, and oversee all aspects of creative marketing for the brand, including but not limited to: on-air spots, off-channel multiplatform creative, print collateral, social media assets, set redesigns, internal branding, client production and more. This executive will be the creative eyes and ears of the station ensuring collaboration, consistency and audience appeal.




  • Push the boundaries of a station’s audience, revenue and brand potential by serving as a collaborative business partner to a station’s leadership team and playing a key role in the integrated marketing planning and budgeting process.
  • Conceptualize and engineer the creation of compelling, multiplatform, original station image, news and entertainment programming and commercial campaigns. Based on sound strategy, campaigns must clearly and creatively reach stated goals and reinforce the value of the station’s brand.  Concepts must work in all media including TV, digital, social, mobile.
  • Develop and implement audience development strategies by applying research insights, data and analytics to marketing activations.
  • Act as a collaborative architect for all touchpoints between the station and its audiences. Live as the station’s “chief brand officer”, evangelizing, evolving and championing all brand-related matters inside the organization.
  • Be a big, bold thinker/innovator and at times, disruptor, for the station. Stay abreast of cutting edge tools, promotion trends and campaigns.
  • Identify and champion strategic, cross-department (such as news, social, corporate) and cross-business unit marketing tie-in efforts for maximum positive brand impact and revenue generation.
  • Work closely with the Sales Marketing team to help create non-traditional revenue dollars.




  • At least 8 years overseeing a creative services team with consumer and advertising specific record of success.
  • Experience in creating and measuring integrated advertising campaigns.
  • Working knowledge of on-air and digital promotion production techniques, and familiarity with current production and photography trends.  
  • Hands-on experience in marketing content on both linear and non-linear platforms, including utilizing and optimizing email, digital and social marketing.
  • Proven track record of brand building and consumer loyalty.
  • Strong media planner and buyer who can build strong partnerships with network, syndication and other 3rd
  • Excellent manager capable of managing up, down and across. Able to manage teams of both strategic and creative personnel.
  • College degree in marketing or related field; Master’s degree a plus.

Job Requirements


  • Creative and forward-thinking with a positive get-it-done attitude, resiliency and persistence regardless of obstacles.
  • Change manager who can lead others in navigating new initiatives, projects and cultural shifts both internally and externally.
  • Competitive mindset: has aggressively competed and WON with a results story to prove it!
  • Effective communicator who is able to present and justify thoughts, ideas and decisions in a clear and appropriate manner tailored to the audience which it’s intended.
  • Insight-driven, able to work with local research teams, corporate research staff and 3rd party vendors to garner audience insights and translate those into measurable marketing strategies.
  • Able to operate with a sense of urgency in the present and be constantly looking 6-18 months ahead to bring organization and order to the larger marketing team.
  • Comfortable working non-traditional hours to compete in breaking news situations.


About TEGNA:

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.


Job Snapshot

About Us

What's in it for you? WKYC offers a competitive benefits program to qualified employees. This program includes medical, dental and vision benefits for you, your spouse or partner, and your dependents as well as life insurance, supplemental life, spousal life, child life, accident insurance, and flexible spending accounts. In addition, the Company also provides generous vacation time, sick pay, short-term disability (STD), long-term disability (LTD), a 401(k) Savings Plan and more.
To be considered a candidate for any opening at WKYC – you must complete an online application for an existing opening. Paper resumes or any electronic information received that does not come through the online application process will not be considered part of the applicant pool.