Director of Marketing
at TEGNA

Date Posted: 2/10/2018

Job Description

WBIR in Knoxville has a tremendous opportunity for an experienced, enthusiastic and creative visionary to grow our Straight from the Heart brand. The Director of Marketing is a dynamic and forward-thinking team leader.  Responsible for the development, execution and performance of brand-and-buzz-building multiplatform strategies and a member of the leadership team, the Director of Marketing will push boundaries to achieve results including ratings, digital audience growth, revenue and brand health. The Director of Marketing also plays a key role in the station’s overall strategic planning and budgeting process. The ideal candidate will inspire creative excellence, and consistently ask “what if” to deliver 360-degree consumer and advertiser campaigns for maximum reach and impact.

You will serve as our lead, internal and external Straight from the Heart brand ambassador. You will also serve as a key business partner within the organization, taking ownership of a focused multiplatform strategic marketing plan that pushes boundaries and exceeds the needs of our audience, customers and community. You will lead the development and execution of that plan and own its results. Additional components of this position include:

  • Leading and inspiring a strong, innovative team of creatives. You will ensure the team remains a high-performing unit that is well developed and growing in their careers via training, ongoing feedback, development opportunities and regular performance appraisals.
  • Managing creative processes including but not limited to: facilitating collaborative brainstorming, writing creative briefs, providing creative feedback and listening to the ideas of others with a sense of how any given project/potential idea may play out in the marketplace.
  • Producing effective presentations that sell a given strategy, tell a story and persuasively sell-in concepts, strategies and tactics to all department levels.
  • Working closely with the local revenue team on innovative campaigns that fulfill client needs, drive client results and increase the generation of non-traditional/new business revenue.
  • Collaborating regularly with content leaders on audience development strategies. Applying data, analytics and insights to marketing campaigns that promote sweeps, content partnerships, digital products, community partnerships and more.
  • Serving as a key leader in the development and implementation of plans that unite and align content, sales, community and social.
  • Creating data-driven, targeted and integrated media plans that leverage off-channel spends, trade partners, co-op budgets and other tactics.

Job Requirements

  • Minimum of 5-7 years consumer marketing experience with a promotion-specific record of success in any of the following: broadcast, cable, digital or agency (marketing/ digital/ advertising). Must understand the value of multi-platform promotion as a fundamental driver in delivering the WBIR brand experience.
  • Television experience is preferred but not required.
  • A planner by nature, able to operate with a sense of urgency in the present and be constantly looking 6-18 months out to bring organization, order and planning to the larger marketing team.
  • Real-time, multi-platform marketing experience with proven record of marketing content on linear and non-linear platforms.
  • Ability to spot trends and build future-proof strategies that grow audiences amidst rapidly changing content, technology, societal and consumer landscapes
  • Insight-driven with an ability to work with local and corporate research teams, data analytics platforms (Omniture, Chartbeat, Crowdtangle, Tableau) and 3rd party vendors to garner insights and translate those into effective, measurable marketing strategies.
  • Strong management track record with demonstrated success leading a brand-centric, multiplatform creative team as well as proven ability to manage up and across in collaborative fashion.
  • Experience creating and measuring integrated advertising campaigns supported by an outstanding creative ability and an exceptional portfolio.
  • Ability to work with a sense of urgency within a deadline-oriented, fast-paced team environment, juggling multiple projects and priorities at once.
  • Comfortable working non-traditional hours to compete in breaking news situations.
  • College degree in marketing or related field; Master’s degree a plus.

 

About TEGNA:

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.