Director of Sales
at TEGNA

Date Posted: 11/22/2019

Job Description

The Director of Sales is a senior level leader who will report to the station General Manager and who will be responsible for all sales related revenue streams including spot television, digital, mobile, and other non-traditional streams from which to grow revenue. Primary responsibilities include leading a team of approximately 12 in the achievement of revenue goals; effective yield management; accurate forecasting; department budget creation and management; goal setting for the sales organization (including various revenue streams), setting strategic direction with a clear execution plan. The right individual for this position must get up to speed quickly and as a result, must be able to convey and demonstrate strong leadership and communication skills, creativity in revenue generation, flawless execution in previous positions, experience developing processes and SOPs for sales departments.

 

The Director of Sales will:

  • Communicate effectively with the General Manager on all sales related activities
  • Drive revenue generation and create demand on multiple platforms.
  • Grow the station's revenue share on WOI/KCWI, Weareiowa.com and other digital platforms
  • Control and price inventory to meet and exceed budget goals.
  • Forecast and budget the TV spot and digital revenue of Weareiowa.com on a monthly and quarterly basis
  • Develop and implement sales projects that create spot demand and generate incremental revenue
  • Annually increase digital, enterprise and business development revenue for Weareiowa.com
  • Recruit, develop, and supervise the Sales Department
  • Determine the strategic direction of the department with the ability to sustain that strategic direction throughout the year
  • Collaborate with others on ratings estimates and projections
  • Interface with Katz on all matters related to national revenue
  • Work with various department heads
  • Provide top level station management with an accurate picture of ABC5 & KCWI revenue conditions at all times.
  • Represent ABC5 & KCWI in external sales and marketing related industry functions
  • Travel on a regular basis and attend sales related functions after business hours

Job Requirements

  • Five or more years of television sales management. The ideal candidate should have experience in digital media
  • Candidates must be proficient in strategic and tactical thinking; have strong analytical, leadership, planning and budgeting skills; and possess the creative abilities to generate revenue outside of traditional sources
  • Must be able to work under pressure and prioritize goals for the department and the station
  • Must be able to manage a large staff with various skill sets with the ability to work with other TEGNA entities and build consensus
  • Proficient with Microsoft Office Suite, NSI, Wide Orbit, and ComScore (formerly Rentrak)​

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About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

 

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

We have the ability to expose wrongdoings, help change laws, support local economies and bring communities together in times of crisis. Every day, our stations use storytelling to empower citizens to know about their community, learn about their neighbors and hear perspectives they would not otherwise encounter.
TEGNA has won more national journalism awards over the past five years than any other local broadcaster including multiple Gracie Awards from the Alliance for Women in Media, Alfred I. duPont-Columbia University Awards, George Foster Peabody Awards, National Edward R. Murrow Awards and Service to America Awards from the National Association of Broadcasters Education Foundation.