Director of Sales

Date Posted: 3/22/2019

Job Description

WTOL 11 Toledo, OH a TEGNA Media Company, is seeking a Director of Sales. This position will report to the General Manager and will be responsible for achieving the revenue goals of the TEGNA business unit in the Toledo, Oh market. This is a position for a visionary leader that is an inspiring, positive, results oriented and confident executive who has a track record of recruiting and retaining highly successful sales teams resulting in building an outstanding and highly performing sales culture.


Primary responsibilities include achieving budgets, effectively articulating and leading the revenue vision for the media group and setting the strategic direction of the team with a clear execution plan.  In addition to the fundamental skill sets of effective yield management; accurate forecasting; budget creation and management; product goal setting for the sales organization, this individual must be an imaginative idea person that is highly effective in a dynamic environment of change that inspires top performance and has a track record of building significant and meaningful client relationships. 


The Director of Sales will:

  • Achieve revenue plan in core, enterprise and digital and market share goals
  • Recruit, develop, retain and supervise an elite, highly performing sales team
  • Develop strong relationships with local advertisers as an influencer and accelerator for business opportunities
  • Strong judgment with outstanding critical thinking and problem-solving skills
  • Impressive strategic thinker developing and leading the strategic direction and go to market strategy on a sustained basis   
  • Optimize the vast product set, training opportunities, vendor and consulting resources available to WTOL 11 and the TEGNA sales divisions
  • Lead change effectively and innovate and embrace new product opportunities
  • Price inventory to meet and exceed budget goals with accurate forecasting
  • Collaborate with others on ratings estimates and projections to optimize value
  • Manage a productive relationship with our national rep to achieve budget
  • Work collaboratively with the WTOL 11 department heads and station management  
  • Represent WTOL 11 in external sales and marketing related industry functions
  • Travel on a regular basis and attend sales related functions after business hours


Job Requirements


  • Five or more years of proven successful sales management with knowledge of all facets of TV broadcast and digital sales and marketing
  • Excellent interpersonal and leadership skills
  • Excellent verbal and written communication skills
  • Ability to think and lead strategically, a proven problem solver and thought leader
  • Must be able to work under pressure with changing priorities and goals
  • Ability to effectively manage a large staff with various skill sets
  • comScore, Nielsen, Wide Orbit and Sharebuilder experience desirable
  • Advanced CRM system experience; experience desirable



TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit


TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.



Job Snapshot

About Us

WTOL News 11, the CBS affiliate in Toledo, OH, is owned by TEGNA Inc., an innovative media company with 49 television stations and two radio stations in 41 markets.