Director of Sales
at TEGNA

Date Posted: 5/24/2019

Job Description

The Director of Sales is a senior level leader who will report to the station General Manager and who will be responsible for all sales related revenue streams including spot television, digital, mobile, and other non-traditional streams from which to grow revenue.

Primary responsibilities include: Leading a team of approximately 20 in the achievement of revenue goals; effective yield management; accurate forecasting; department budget creation and management; goal setting for the sales organization (including various revenue streams), setting strategic direction with a clear execution plan.

The right individual for this position must get up to speed quickly and as a result, must be able to convey and demonstrate strong leadership and communication skills, creativity in revenue generation, flawless execution in previous positions, experience developing processes and SOPs for sales departments.

The Director of Sales will:

  • Communicate effectively with the General Manager on all sales related activities
  • Drive revenue generation and create demand on multiple KSDK Media platforms.
  • Grow the station’s revenue share on KSDK-TV, KSDK.com and other digital platforms
  • Control and price inventory to meet and exceed budget goals.
  • Forecast and budget the TV spot and digital revenue of KSDK on a monthly and quarterly basis
  • Develop and implement sales projects that create spot demand and generate incremental revenue
  • Annually increase digital, enterprise and business development revenue for KSDK
  • Recruit, develop, and supervise the Sales Department
  • Determine the strategic direction of the department with the ability to sustain that strategic direction throughout the year
  • Collaborate with others on ratings estimates and projections
  • Interface with TeleRep on all matters related to national revenue
  • Work with various department heads of KSDK on relevant activities
  • Provide top level station management with an accurate picture of KSDK revenue conditions at all times.
  • Represent KSDK in external sales and marketing related industry functions
  • Travel on a regular basis and attend sales related functions after business hours
  • Take full advantage of KSDK consultants and training protocols

Job Requirements

Requirements:

  • Five or more years of television sales management. The ideal candidate should have experience in digital media
  • Candidates must be proficient in strategic and tactical thinking; have strong analytical, leadership, planning and budgeting skills; and possess the creative abilities to generate revenue outside of traditional sources
  • Must be able to work under pressure and prioritize goals for the department and the station
  • Must be able to manage a large staff with various skill sets with the ability to work with other TEGNA entities and build consensus
  • Proficient with Microsoft Office Suite, NSI, Wide Orbit, and ComScore (formerly Rentrak)

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About TEGNA:

TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. Our purpose is to serve the greater good of our communities - through empowering stories, impactful investigations and innovative marketing services.  

As one of the most geographically diverse broadcasters in the U.S., TEGNA is a best-in-class operator with 49 television stations (including those serviced by TEGNA) and two radio stations in 41 markets from coast to coast. We are the largest owner of Big Four affiliates in the top 25 markets and reach one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 35 million across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA's stations have over 25 million social followers.  TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards. 

 TEGNA also provides local and national partners custom, targeted and innovative campaigns through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.  In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities.  For more information, visit www.TEGNA.com.  

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.