Director of Sales
at TEGNA

Date Posted: 11/9/2019

Job Description

The Director of Sales is a senior level leader who will report to the station General Manager and who will be responsible for all sales related revenue streams including spot television, digital, mobile, and other non-traditional streams from which to grow revenue. Primary responsibilities include leading a team of approximately 24 in the achievement of revenue goals; effective yield management; accurate forecasting; department budget creation and management; goal setting for the sales organization (including various revenue streams), setting strategic direction with a clear execution plan. The right individual for this position must get up to speed quickly and as a result, must be able to convey and demonstrate strong leadership and communication skills, creativity in revenue generation, flawless execution in previous positions, experience developing processes and SOPs for sales departments.

The Director of Sales will:

  • Communicate effectively with the General Manager on all sales related activities
  • Drive revenue generation and create demand on multiple WVEC Media platforms.
  • Grow the station’s revenue share on WVEC-TV, 13newNow.com and other digital platforms
  • Control and price inventory to meet and exceed budget goals.
  • Forecast and budget the TV spot and digital revenue of 13newNow on a monthly and quarterly basis
  • Develop and implement sales projects that create spot demand and generate incremental revenue
  • Annually increase digital, enterprise and business development revenue for 13newNow
  • Recruit, develop, and supervise the Sales Department
  • Determine the strategic direction of the department with the ability to sustain that strategic direction throughout the year
  • Collaborate with others on ratings estimates and projections
  • Interface with TeleRep on all matters related to national revenue
  • Work with various department heads of 13newNow on relevant activities
  • Provide top level station management with an accurate picture of 13newNow revenue conditions at all times.
  • Represent 13newNow in external sales and marketing related industry functions
  • Travel on a regular basis and attend sales related functions after business hours
  • Take full advantage of 13newNow consultants and training protocols

Job Requirements

Requirements:

  • Five or more years of television sales management. The ideal candidate should have experience in digital media
  • Candidates must be proficient in strategic and tactical thinking; have strong analytical, leadership, planning and budgeting skills; and possess the creative abilities to generate revenue outside of traditional sources
  • Must be able to work under pressure and prioritize goals for the department and the station
  • Must be able to manage a large staff with various skill sets with the ability to work with other TEGNA entities and build consensus
  • Proficient with Microsoft Office Suite, NSI, Wide Orbit, and ComScore (formerly Rentrak)

 

About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

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About Us

13News Now (WVEC) is made up of storytellers, innovators, content creators, and idea generators. We stand for passion: passion for our people, passion in our product, and, above all, passion in our community. We value honesty, accuracy, and solutions. We serve as the local ABC affiliate for Hampton Roads and northeastern North Carolina. We strive for interaction with our audience and constantly are working on our presentation so that you have the best experience when consuming our products. Whether on air, online, or on the go, we are everywhere you go. Digitally we lead the market by more than a million actions over our nearest competitor. We invite you to join the conversation with us and help us tell the Stories of Now.